Business Commons^™

Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal, Brando Medina

Undergraduate Theses

This Honors Applied Thesis documents the design and implementation of a live Customer Retention and Voice AI System for El Nopal, a full-service restaurant, to improve customer follow-up, routine communication handling, and cross-channel engagement. The project was developed for El Nopal’s Tyler Center location on Taylorsville Road and focused on building a practical artifact rather than primarily evaluating long-term business outcomes. The completed v1 system consists of three modules: a Customer Retention System centered on a QR-based VIP rewards workflow, a Voice AI System for routine phone support, and a Cross-Channel Integration Layer that connects voice interactions to CRM-based SMS …

The Impact Of A Kentucky Nutrition Education Program Social Marketing Campaign On Resident Health, Trinity Elizabeth Foster

Theses and Dissertations--Agricultural Economics

Poor diet quality and physical inactivity are common health issues in the United States. To remedy these issues among low-income households, the United States Department of Agriculture created the Supplemental Nutrition Assistance Program Education Program (SNAP-Ed), which promoted healthy eating and physically active lifestyles through multiple avenues. The social marketing approach of SNAP-Ed uses marketing strategies to relay information to the public. In Kentucky, a statewide billboard campaign was launched in 2018 encouraging residents to focus on nutrition and physical activity. This study investigates the impact of that campaign on health outcomes in counties throughout the state. Using billboard location …

Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 8 - May 5, 2024.

• Anderson, Alexandria. Letter from the Editor – Science, Technology & Business
• Anderson, Alexandria. Women in STEM Make Advances
• Novoselia, Mariia. Turnover on Fountain Square: Local Businesses Share Concerns & Success Stories
• SOKY Rentals Offers New Apartments
• Walk2Campus: Where Home Meets Community
• Bush, Camden. Can a Baseball Team Reduce Their Goals to a Math Problem?
• Hawkins, Kaylee. Student Business Owners Share Experiences – Gatara Townsend, Andrew Garrett, Brittiny Sadler
• Ivory, Larkin. Bikewalk BG, WKU CHHS Offer Chances for Healthy Lifestyle – Health & Human Services

Horse Racing And Historical Horse Racing’S Impact On The Kentucky Economy: Possible Hhr Saturation?, Thomas E. Lambert

Faculty and Staff Scholarship

The Commonwealth of Kentucky currently has 5 thoroughbred racing tracks and 3 harness racing tracks (Kentucky Horse Racing Commission 2023 and Mint Julep Louisville 2021). As Table 1 below shows, the industry employees roughly 7,000 people (direct jobs), and these jobs annually support another 2,000 jobs or so throughout the state. These 2,000 jobs are jobs that are provided by the suppliers to the horse race tracks (indirect jobs) and jobs that are created by the spending of the race track employees and the employees of suppliers on food, housing, transportation, and clothing by vendors and retailers throughout the state …

Historical Horse Racing Dominates Gambling Expenditures In Kentucky—Even Outperforms The Lottery. But Why?, Thomas E. Lambert

Faculty and Staff Scholarship

With sports gambling coming to the Commonwealth of Kentucky in September 2023, another competitor to various gaming activities in the state raises the question of how it is doing relative to the others, especially its major competition. As can be seen in the table below, for its first four months of operation, sports gambling in the state brings in almost $900 million and averages around $223 million per month. This average is better than typical monthly lottery sales which come in at around $161 million per month and is far above on and off-track (including simulcasting) racing betting which averages …

Rinehard, Catherine J. (Fa 1396), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Folklife Archives Project 1396. “The Happy Family: Working as a Waitress at Park Mammoth Resort,” a project by WKU student Cathy Reinhard consisting of a paper and transcriptions of six taped interviews with Treva Nell Merideth, a member of the wait staff at the Park Mammoth Resort restaurant in Park City, Kentucky. Merideth talks about her job responsibilities, coworkers, interactions with customers, and some of her personal beliefs and superstitions. The project also discusses this restaurant as a workplace, its procedures, equipment and layout. Includes a glossary, dining leaflet and …

Unions - Bowling Green, Kentucky (Sc 3673), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3673. By-Laws and Trade Rules of Union Local No. 2156, Bowling Green, Kentucky, of the United Brotherhood of Carpenters and Joiners of America.

Kentucky Downs And The Mint—A Huge “Exporter” For Kentucky?, Thomas E. Lambert

Faculty and Staff Scholarship

Kentucky Downs is a thoroughbred racetrack located in Franklin, Kentucky near the Kentucky-Tennessee border and close to Interstate 65 which features European-style (all turf track) racing. (The Mint and Kentucky Downs n.d.). It is also part of an entertainment complex that features a gaming center called The Mint, which has over 1000 historical horse racing (HHR) machines, machines that are somewhat similar to but not exactly the same as casino slot machines (The Mint n.d.). The Mint has another location around 20-30 minutes away by car in Bowling Green, Kentucky, and combined these two operations have around 125 employees according …

Lincoln Income Life Insurance Company - Louisville, Kentucky (Sc 3666), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3666. Magazine-style supplement to the Louisville Courier-Journal, 13 March 1966, profiling the personnel and operations of the Lincoln Income Life Insurance Company. The well-illustrated publication highlights the company’s new home office building, the Lincoln Tower, designed by Taliesin Associated Architects, and includes a color rendering of the building on the cover.

A Comparison Of The Economic Impact Of Horse Racing Tracks In Kentucky Versus Neighboring Indiana, Thomas E. Lambert

Faculty and Staff Scholarship

The Louisville metro area is one that spans two states—Kentucky and Indiana. Since the University of Louisville has many students and employees who come from the Hoosier State, it would be interesting to see how the two states compare when it comes to what has been labeled a “signature” industry for the Commonwealth of Kentucky—horse racing.

The Economic Impact Of Buying And Redeveloping Ellis Park By Churchill Downs, Thomas E. Lambert

Faculty and Staff Scholarship

Churchill Downs’ acquisition of Ellis Park Racing and Gaming in Henderson, Kentucky reflects the growing number of mergers across the US among racetracks, racetracks and casinos, and casinos with other casinos. Some years back, Ellis racetrack closed for one year due to declining profitability, yet after new ownership took over and a gaming center was added, it began a rebound in earnings (Courier and Press 2008). The $75 million that Churchill Downs plans to spend to transform Ellis Park (Schulz 2022) will have a much bigger impact than the construction, revamping, and expansion of park facilities. This is in addition …

The Economic Impact Of Horse Racing Tracks And Historical Horse Racing In Kentucky, Thomas E. Lambert

Faculty and Staff Scholarship

The Commonwealth of Kentucky currently has 5 thoroughbred racing tracks and 3 harness racing tracks (Mint Julep Louisville 2021). As Table 1 below shows[1], the industry employees roughly 6,000 people (direct jobs), and these jobs annually support another 1,500 jobs or so throughout the state. These 1,500 jobs are jobs that are provided by the suppliers to the horse race tracks (indirect jobs) and jobs that are created by the spending of the race track employees and the employees of suppliers on food, housing, transportation, and clothing by vendors and retailers throughout the state (induced jobs). The direct …

Do Simulcasting And Off-Track Betting Benefit Or Harm Kentucky On-Track Betting?, Thomas E. Lambert

Faculty and Staff Scholarship

No abstract provided.

“Lord, Mr. Ford!" The Overall Estimated Economic Impacts Of The New Blueovalsk Battery Park In Glendale, Kentucky, Thomas E. Lambert

Faculty and Staff Scholarship

No abstract provided.

The Economic Impact Of Paradise Cove Aquatic Center In Richmond, Kentucky, Laruen Kilburn, Michael J. Bradley, James N. Maples

Faculty Publications - Tourism

One of the most effective ways for rural communities to improve the local economy is by exploring opportunities related to tourism. When communities focus their resources on expanding and improving the tourism industry, it leads to additional opportunities for these communities to increase their revenue, provide jobs and revitalize the local economy. Like many other agencies, the Richmond Parks and Recreation Department has gradually expanded the tourism industry within the City of Richmond in Madison County, Kentucky. To help continue the expansion of this industry, Paradise Cove Aquatic Center opened in 2008. This decision was made because waterparks were becoming …

Derby City Gaming Expansion: Its Impact On The Louisville Metro Area, Thomas E. Lambert

Faculty and Staff Scholarship

No abstract provided.

J. L. Roark Estate Funeral Registers, 1893-1908 (Mss 701), Manuscripts & Folklife Archives

Genealogical Records

Images of the J. L. Roark Estate Funeral Registers, Greenville, Kentucky, from 1893 to 1908.

J. L. Roark Estate Funeral Registers, 1908-1918 (Mss 701), Manuscripts & Folklife Archives

Genealogical Records

Images of the J. L. Roark Estate Funeral Registers, Greenville, Kentucky, from 1908-1918.

Elkton Motor Company - Elkton, Kentucky (Sc 3526), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3526. Letter, December 1939, from Elkton Motor Company, Elkton, Kentucky, wishing the recipient a Merry Christmas and suggesting the purchase of a new 1940 Ford V-8 as a family gift. The letterhead features a car wrapped as a Christmas present.

Buckberry, Ray B., Jr., B. 1934 - Collector (Mss 688), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and digital scans for some files for Manuscripts Collection 688. Material collected by Bowling Green, Kentucky attorney, Ray B. Buckberry, Jr. for presentations he prepared about the history of grocery stores locally and nationally and about Operation Tiger, the practice battle for D-Day on Slapton Sands, Devon, England on 28 April 1944 during World War II.

Johnson Funeral Home - Bowling Green, Kentucky (Mss 684), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 684. Records of the Johnson Funeral Home, Bowling Green, Kentucky, and its predecessors Satterfield-Eakin-Dawson Funeral Home and Eakin-Johnson Funeral Home, containing data about the deceased, survivors, funeral details and expenses, and other related information.

Campbell Collection (Mss 683), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 683. Correspondence and papers primarily relating to the service of Elvis R. Campbell, Bowling Green, Kentucky, in the public works department of city government and at Detrex Corporation. Also includes account books/farm journals and business papers of his parents, John R. Campbell and Maggie (Brown) Campbell.

Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 3497. Letters written by Paul S. Cassidy, likely in the 1950s, soliciting clients for the sale or purchase of small rental houses on behalf of a company called "The Rental Pool" in Bowling Green, Kentucky.

Superintendent Recruitment: Effects Of Superintendent Job Status, School Councils (Principal Selection Models), District Wealth, And Signing Bonus On Applicant Rating Of The Job, Mark Jeffery Martin

Dissertations

This nearly perfect replicated study (Millay, 2003) was a superintendent recruitment simulation with the purpose of investigating factors that influence recruiting qualified individuals to serve as district superintendents of public schools. The study was a factorial experiment involving a four-way 2 x 2 x 2 x (3 x S) fixed-factor betweenwithin analysis of variance (ANOVA) which yielded 24 cells. The participants in the study were Kentucky Superintendents (N = 72) and individuals in Kentucky certified to be a school superintendent (N = 72) but employed in another position.

The between-groups variables were superintendent job status (superintendent, certified), district wealth (high, …

Young, Kathleen Louise "Kay" (Fa 1327), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 1327. Student folk studies project titled “Ginseng: A Treasured Kentucky Herb That Goes to China” about the business of buying and selling ginseng in Grayson County, Kentucky and the growing and harvesting of ginseng in Simpson County, Kentucky. Photos include the growing stages of the ginseng plant, the harvesting process, and the informants.

Graham, Regina (Fa 1320), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 1320. Papers titled "The Passing of the Country Store in the Willowtown Area of Taylor County" by Regina Graham for a folk studies class at Campbellsville College, Campbellsville, Kentucky. This includes regional documentation of previous and present stores with histories of ownership. Includes map and photographs.

Reppert, Charles Kramer, 1842-1921 (Sc 3456), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3456. Letter, 24 July 1864, of Charles K. Reppert, Louisville, Kentucky, to his brother William E. Reppert, then serving with a Pennsylvania cavalry company at Nashville, Tennessee. He reports on the progress of their business making and marketing “Silver Pearl Soap,” the difficulty of trade in Kentucky without proof of loyalty to the Union, and his hopes to eventually sell the business. He also remarks on an upcoming military draft and that “the Negro Enlistments have cleared Kentucky.”

West Kentucky Coal Company - Sturgis, Kentucky (Mss 670), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 570. Accounting records, chiefly accounts payable, for West Kentucky Coal Company headquartered in Sturgis, Kentucky. Most transactions include receipts from a given vendor along with a summary voucher from West Kentucky Coal. Also includes some payroll records.

Bush, Elkanah Turner, 1832-1900 (Mss 667), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and full-text scans of scrapbooks (Click on "Additional Files" below) for Manuscripts Collection 667. Account book kept by Elkanah Turner Bush for a grocery/general store in Bowling Green, Kentucky. Subsequently the account book was used by John D. Read of Sumner County, Tennessee to record information about his Sumner County, Tennessee farm.

Account Books - Barren County, Kentucky (Mss 666), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 666. Two account books for mercantile establishments in Barren County, Kentucky. One, 1832-1833, contains accounts for what is believed to be a general store. The other, 1902-1903, is believed to be an account book for the South Kentucky Oil Company which was selling items such as coal, kerosene, cement, and other oil field products.