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Full-Text Articles in Business

From Customizing Products To Possessive Bonds: The Role Of Consumer Involvement And Consumer Privacy Concern, Hua Chang, Lingling Zhang Jan 2022

From Customizing Products To Possessive Bonds: The Role Of Consumer Involvement And Consumer Privacy Concern, Hua Chang, Lingling Zhang

Association of Marketing Theory and Practice Proceedings 2022

Despite the prevalence of customized products and service in the marketplace, little research has examined the impact of customization on consumers. The current research investigates the role of brand customization on consumers’ brand relationship and brand attitude. The findings from two experiments demonstrate that consumers with high involvement (vs. low) will have more positive brand relationship and brand attitude. In addition, consumer’s privacy concern moderates this relationship such that the identified positive effect exists only for those with a low privacy concern.


Virtual Games Meet Physical Playground: Exploring And Measuring Motivations For Live Esports Event Attendance, Haozhou Pu Mar 2021

Virtual Games Meet Physical Playground: Exploring And Measuring Motivations For Live Esports Event Attendance, Haozhou Pu

Health and Sport Science Faculty Publications

The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators’ attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural settings, we developed and validated an eight-factor measurement scale related to the motives of attending live esports events. In this study, we contend that esports event creates a space where virtual and physical experience are mutually constituted. While motives found in traditional sports and event research are present in the current study, motives unique to esports events are …


Using Fomo To Promote Sports Events: Exploring Technology Usage And Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie Jan 2021

Using Fomo To Promote Sports Events: Exploring Technology Usage And Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie

Association of Marketing Theory and Practice Proceedings 2021

No abstract provided.


Simultaneous Effects Of Multiple Cues In Restaurant Reviews, Esther Kim, Sarah Tanford Jun 2019

Simultaneous Effects Of Multiple Cues In Restaurant Reviews, Esther Kim, Sarah Tanford

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

Purpose

The purpose of this paper is to evaluate how consumers simultaneously process multiple cues for different dining occasions when making a restaurant decision.

Design/methodology/approach

This paper investigates the influence of priming (review prototype), effort (distance) and involvement (occasion) on restaurant evaluations, willingness to drive and willingness to pay for a restaurant meal. A 2 (prototype: negative, positive) × 2 (distance: close, far) × 2 (occasion: casual, special) between-subjects factorial design was used.

Findings

The paper finds that each variable influences a different outcome, whereby people rely on a review prototype for restaurant evaluation and choice, a distance cue for …


A Strategic Analysis Of The Nebraska Alumni Association, Colton Siebert, Michael Eesley, Conrad Shiu, Melissa Newkirk, Joshua Demers, Jeb Vavak May 2019

A Strategic Analysis Of The Nebraska Alumni Association, Colton Siebert, Michael Eesley, Conrad Shiu, Melissa Newkirk, Joshua Demers, Jeb Vavak

Honors Theses

The Nebraska Alumni Association (NAA) is in a unique position regarding where it fits in the lives of the people it serves and the potential growth of their programs. Being separate from the University system, yet still driven by mission to help the university grow, has given the association several advantages as to being able to act in an agile manner. However, only 24,000 of the over 200,000 University of Nebraska-Lincoln alumni have paid to become a part of the Nebraska Alumni Association. This is shocking, and we believe that our recommendations can turn the tide through engagement of the …


Risk Versus Reward: When Will Travelers Go The Distance?, Sarah Tanford, Esther Kim May 2019

Risk Versus Reward: When Will Travelers Go The Distance?, Sarah Tanford, Esther Kim

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

Purpose – The purpose of this paper is to evaluate how consumers simultaneously process multiple cues for different dining occasions when making

a restaurant decision.

Design/methodology/approach – This paper investigates the influence of priming (review prototype), effort (distance) and involvement (occasion)

on restaurant evaluations, willingness to drive and willingness to pay for a restaurant meal. A 2 (prototype: negative, positive)   2 (distance: close,

far)   2 (occasion: casual, special) between-subjects factorial design was used.

Findings – The paper finds that each variable influences a different outcome, whereby people rely on a review prototype for restaurant evaluation

and choice, a distance cue …


The Effects Of Coworker Relationships, Involvement, And Supportiveness On Job Satisfaction And Performance, Stephen F. Occhipinti, Nicholas M. Rollo, Eric J. Klimowicz Apr 2018

The Effects Of Coworker Relationships, Involvement, And Supportiveness On Job Satisfaction And Performance, Stephen F. Occhipinti, Nicholas M. Rollo, Eric J. Klimowicz

Student Publications

Past research has indicated that relationships, involvement, and supportiveness have an effect on job satisfaction and performance. A study was done on Gettysburg College students who have had experience with group work. Sixty-four (29 males, 35 females) Gettysburg College students were used as participants in the study. The study was split fairly evenly between sophomores, juniors, and seniors. To start, the survey included two demographic questions: gender and class year. Participants completed an online survey about the relationships among group mates, group involvement, and group support experience. Questions about the overall satisfaction and performance were also included. A correlational design …


Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan Jan 2018

Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan

Antioch University Full-Text Dissertations & Theses

The purpose of this study was to explore students’ perceived value of their community college experience and its relationship to other factors often related to student persistence in college, namely satisfaction, academic quality, service quality, and engagement. The research was guided by three focused questions: How do students describe and define perceived value of community college; what components emerge from exploratory factor analysis of items designed to measure perceived value; and how, if at all, is a student’s perception of the value of a community college experience different from related measures such as satisfaction, engagement, or quality? Data were collected …


Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler Jan 2013

Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler

Association of Marketing Theory and Practice Proceedings 2013

Critics argue that the value gap (difference between what consumers say they care about and what they actually choose to purchase) suggests that ethical consumption is not as important as consumers imply. There is much talk about the ethical consumer “myth’ as consumers often claim to be interested in purchasing ethically and socially responsible products yet sales figures for green products often do not exceed 5% total product sales in any one category with organic fruits and vegetables being the one exception. Traditional models use consumer attitudes to the environment as a predictor of ethically and socially responsible consumption behavior …


Towards A Decision Making Model For City Break Travel, Gerard Dunne, Sheila Flanagan, Joan Buckley Jan 2011

Towards A Decision Making Model For City Break Travel, Gerard Dunne, Sheila Flanagan, Joan Buckley

Articles

Purpose

The purpose of this paper is to examine the city break travel decision and in particular to develop a decision making model that reflects the characteristics of this type of trip taking.

Method

The research follows a sequential mixed methods approach consisting of two phases. Phase One involves a quantitative survey of 1,000 visitors to Dublin, from which city break and non city break visitor cohorts are separated and compared. Phase Two entails a qualitative analysis (involving 40 in-depth interviews) that specifically examines the decision making behaviour of city break visitors.

Findings

City break trips were shown to be …


Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel Jan 2008

Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas.


Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman Jan 2007

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …


Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia Mar 2006

Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …


Process Flow Mapping Of Consumers In A High Involvement Service Purchase Process: An Exploratory Study, Robert G. Grant, Elias Kyriazis Jan 2006

Process Flow Mapping Of Consumers In A High Involvement Service Purchase Process: An Exploratory Study, Robert G. Grant, Elias Kyriazis

Faculty of Commerce - Papers (Archive)

This paper reports on an exploratory study undertaken to deal with the intricacy of consumer behaviour in a buying process for a complex high involvement service bundle spanning both offline and online channels. A key finding is that consumers switch repeatedly between online and offline channels and between different types of information source to satisfy their search needs. This offers a challenge for communications management if organisations wish to add customer value by minimising their customer time and effort search costs. Prior online channel research has not acknowledged off-line information complementarity for complex high involvement search. Travel agents and principal …


Consumer Preferences For Online And Offline Resources In The Process Of Buying A High Involvement Service Bundle: A Qualitative Exploration, Robert G. Grant Jan 2005

Consumer Preferences For Online And Offline Resources In The Process Of Buying A High Involvement Service Bundle: A Qualitative Exploration, Robert G. Grant

Faculty of Commerce - Papers (Archive)

Adding online resources to a promotional mix adds a new level of complexity to marketing communications. The challenge for marketers is to retain a focus on value delivery which requires understanding both main effects and interactions between communication and promotional methods. This paper reports a qualitative study preceding a non-discrete choice experiment simulation to research information source effects at different stages of the buying process for different service types.