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Asia Marketing Journal

2011

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Full-Text Articles in Business

중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim Jul 2011

중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim

Asia Marketing Journal

The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In …