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Authentic Information On The Back Label Of Wine Bottle, Beomjoon Choi, Jaewoo Joo
Authentic Information On The Back Label Of Wine Bottle, Beomjoon Choi, Jaewoo Joo
Asia Marketing Journal
This paper investigates whether including authentic information on the back labels of wine bottles enhances consumers’ confidence and purchase intentions about wine; it also assesses the moderating role of involvement and knowledge about wine. We conducted two experimental studies. Study 1 generated three findings. First, when the back label had authentic information, subjects showed higher confidence levels. Second, this effect was hold for subjects with low levels of involvement. Finally, we did not observe this effect for subjects with high levels of involvement. Study 2 extended study 1’s findings and identified the moderated mediation effect of confidence. The findings highlight …
Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho
Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho
Asia Marketing Journal
Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers’ psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers’ alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking …
중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim
중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim
Asia Marketing Journal
The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In …
기질적 귀인과 상황적 귀인이 비유명인 증언식 광고에 대한 소비자반응에 미치는 영향, Kyoo Hoon Han, Tinkham Spencer F.
기질적 귀인과 상황적 귀인이 비유명인 증언식 광고에 대한 소비자반응에 미치는 영향, Kyoo Hoon Han, Tinkham Spencer F.
Asia Marketing Journal
No abstract provided.
고객 정보참여 행동의 결정요인과 관여의 조절역할, You Jae Yi, Soo Jin Lee
고객 정보참여 행동의 결정요인과 관여의 조절역할, You Jae Yi, Soo Jin Lee
Asia Marketing Journal
The purpose of this study was to investigate the determinants of customers` information engagement, the behavior pattern from WOM to cooperation, and the moderator in the behavior pattern. The proposed three determinants, boundary personnel`s citizenship behavior, satisfaction, and commitment were significant antecedents to WOM, but not to cooperation. The path coefficient from WOM to cooperation was significant and hereby the voluntary level of cooperation was found as a higher level of voluntary behavior than WOM. Additionally, the path from WOM to cooperation was moderated by customer involvement, as the path coefficients from WOM to cooperation varied by the level of …