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Reimagining Rhodes’ Cape To Cairo Dream Or Columbus’ New Worlds Voyages? The Performance Implications Of Emerging Market Multinationals Executives' International Expansion Decisions, Leah Ndanga

Doctoral Dissertations

The extant literature has viewed internationalization through the lens of the expansion of developed markets multinational enterprises (DMMs) and newly industrialized markets’ multinational enterprises (NIMMs), largely overlooking emerging markets’ multinational enterprises (EMMs). The central argument of this study is that the internationalization of EMMs follows a different trajectory from that of DMMs. It addresses the question of how EMMs internationalize in terms of the countries to which they expand, the decision-making processes involved, and the impact of home country factors on the chosen internationalization processes. Methodological triangulation was used to collect data from interviews with senior executives of five large …