Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Diving Into The New Innovation Landscape: The Eastern Current, Arnoud De Meyer
Diving Into The New Innovation Landscape: The Eastern Current, Arnoud De Meyer
Research Collection Lee Kong Chian School Of Business
Thirty years ago, when the business world sought innovation, most eyes looked West – mainly to the OECD countries considered to be the most economically advanced. We focused on technology-based product innovations, which were conceived for Western customers, developed in laboratories close to the headquarters of Western companies, and rolled out in the world’s wealthiest markets: North America, Western Europe and Japan, an honorary member of the Western club. This is no longer the case. Now, when the business world asks where the next innovative product or process will come from, what it will consist of, where it will be …
Innovation And Commoditization: Prioritizing And Profiling Asian Managers’ Cross-Border Sourcing Practices, Sudhindra Seshadri
Innovation And Commoditization: Prioritizing And Profiling Asian Managers’ Cross-Border Sourcing Practices, Sudhindra Seshadri
Research Collection Lee Kong Chian School Of Business
The paper investigates several sourcing practices and argues that two main behavioral constructs, supply commoditization and supply innovation, underlie many of these practices. It then develops hypotheses involving these constructs and company profiling ratios such as revenue per employee. The paper reports on survey research with a subset of ASEAN country based purchasing managers; on new scales. The results contribute to a growing literature on dynamic customer value in business markets and sourcing competencies. The paper also discusses managerial implications for sales targeting and sales approaches arising from the model.