Business Commons^™

In Search Of Unicorns: An Analysis Of Japan's Startup Ecosystem, Kaito Komoriya

CMC Senior Theses

While Japan previously dominated global consumer markets in innovative electronic products, the economy has failed to live up to this performance since the burst of the asset price bubble in 1992 and the subsequent lost decades. In the modern economy, startup companies have become synonymous with innovation. Most of these companies have emerged from Silicon Valley, as well as other startup hubs around the globe. However, critics have criticized Japan for the limited number of notable startup companies from the country.

My thesis seeks to answer the two following questions: First, what is the current state of Japan’s startup ecosystem? …

Strategies To Implement Social Media Marketing In Small Businesses, Theodora Ijang Nyamboli

Walden Dissertations and Doctoral Studies

The lack of consumer engagement can have adverse effects on business outcomes. Small business managers (SBMs) and owners who fail to engage consumers are at a higher risk of failure. Rooted in the theory of diffusion of innovation theory, the purpose of this qualitative exploratory multiple case study was to explore strategies SBMs use to develop and effectively implement marketing strategies to improve consumers' engagement. The participants comprised six business managers of six successful small businesses in Maryland who effectively used social media marketing strategies to engage consumers for at least 5 years. Data were collected via semi-structured interviews and …

Corporate Venturing In The Media & Entertainment Industry: Contextual Factors That Influence Corporate Venture Decision Making, Graylind R. Wherry

Theses and Dissertations

This research study focuses on Corporate Venturing (CV) within the Media and Entertainment(M&E) industry and investigates factors that influence CV decision-making. CV provides a viable strategy to facilitate innovation and organizational change within companies; however, this area is understudied within the M&E industry. Companies that make up the entertainment industry may not have specific insight into how best to exploit this opportunity. Specifically, this study looks at the influence of firm characteristics, industry characteristics, and other outside factors using the PESTLE strategy model characteristics impacting the parent or venture unit's CV decision-making within the M&E industry. In terms of this …

Can Applying A Gender Lens To Social Innovation Promote Women's Rights And Gender Equality?, Sarah Saska-Crozier

Electronic Thesis and Dissertation Repository

Social innovation is not new, but it is increasingly being called on to provide solutions to some of the world’s most pressing social and economic problems. Despite awareness about its importance, research in the field of social innovation is often vague, and there are competing definitions and understandings of the concept. There is also very little research that attempts to connect the field of social innovation with the fields of gender studies, women’s studies, feminist research, or men and masculinity studies. This dissertation applies a gender lens to the concept of social innovation. In doing so, it aims to develop …

The Ambience Of Innovation: A Material Semiotic Analysis Of Corporate And Community Innovation Sites, Reed Stratton

Theses and Dissertations

There are unprecedented opportunities in professional and technical writing (PTW) and rhetoric research thanks to a contemporary expansion of rhetorical studies beyond the linguistic/symbolic and into the material, accounting for the rhetorical contributions of “nonhumans” (Latour Reassembling the Social). Material rhetoric frameworks such as Thomas Rickert’s ambient rhetoric and Bruno Latour’s actor-network theory, provide fertile grounds for PTW/rhetoric research that explores the diffusion of “rhetoric into material space” (Rickert xii) which has especially exciting implications for the study of place and how it embodies values and rhetorically shapes acting, thinking, and the entire spectrum of “human flourishing” (Rickert xii).

This …

Essays On The Impact Of Ceo Gender On Corporate Policies And Outcomes, Nilesh Sah

USF Tampa Graduate Theses and Dissertations

In the first essay I examine the cash policies of female-led firms. Recent research finds that female CEOs eschew riskier corporate policies, but it makes contradicting claims whether this is due to risk aversion. Benchmarking risk aversion by the management of firms’ cash, I find that female CEOs are risk averse relative to male CEOs. Specifically, they hold significantly (18%) more cash, even for the same level of dividend payout as male CEOs. Further, they have significantly higher speed of adjustment for cash deficits, are more likely to use excess cash to increase dividends, but are equally likely to use …

A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky

CMC Senior Theses

Since its inception, the video game industry has been both a new medium for art and innovation as well as a major driving force in the advancements of many technologies. The often overlooked video game industry has turned from a hobby to a multi-billion dollar industry in its short, forty year life. People of all ages and genders across the world are playing video games at a higher clip than ever before. With so many new gamers and emerging technologies, it is an exciting time for the industry. The landscape is constantly changing and successful business models of the past …