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Innovation

Arts and Humanities

University of Wisconsin Milwaukee

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The Ambience Of Innovation: A Material Semiotic Analysis Of Corporate And Community Innovation Sites, Reed Stratton May 2016

The Ambience Of Innovation: A Material Semiotic Analysis Of Corporate And Community Innovation Sites, Reed Stratton

Theses and Dissertations

There are unprecedented opportunities in professional and technical writing (PTW) and rhetoric research thanks to a contemporary expansion of rhetorical studies beyond the linguistic/symbolic and into the material, accounting for the rhetorical contributions of “nonhumans” (Latour Reassembling the Social). Material rhetoric frameworks such as Thomas Rickert’s ambient rhetoric and Bruno Latour’s actor-network theory, provide fertile grounds for PTW/rhetoric research that explores the diffusion of “rhetoric into material space” (Rickert xii) which has especially exciting implications for the study of place and how it embodies values and rhetorically shapes acting, thinking, and the entire spectrum of “human flourishing” (Rickert xii).

This …