Business Commons^™

Strategies To Increase Competitive Advantage In The Automotive Manufacturing Supply Chain, Amber Willis

Walden Dissertations and Doctoral Studies

Some automotive manufacturing supply chain leaders lack strategies that are needed to implement information technology (IT) systems. Business leaders are concerned with implementing IT systems to achieve and maintain a competitive advantage. Grounded in the resource-based view theory (RBV), the purpose of this qualitative single case study was to explore information system strategies used by leaders in the automotive manufacturing supply chain to achieve competitive advantage. Participants were five leaders of an automotive manufacturing supply chain organization who implemented IT systems. Data were collected through semistructured interviews and a review of organization project documents. Through thematic analysis, five themes were …