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Incorporating Social Velocity In The Value-Momentum Model, Sean Fiedler

Business: Student Scholarship & Creative Works

Fama-French’s Three-Factor Model stands as one of the overarching financial models in investing. This model details the risk and return attributed to stocks, based on capitalization, book value, and market return. Since then, a number of financial theorists have proposed amendments to the model, finding other factors with correlation to stock returns. One in particular was momentum, proposed by Mark Carhart to enhance the model further. From this Four-Factor Model, the question remains whether or not more factors can be added to better explain excess return.

The goal of this study is to find a correlation between Social Velocity ranking …