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Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur
Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur
Arcot Desai NARASIMHALU
This case is the second part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies and its related challenges for a young technology company The case is set in November 2012, two months after the launch of PROTAG, a new anti-loss device developed by Rick Tan and his partner, Jonathan Lim. Tan is the chief executive officer of Innova Technology Private Limited, the company that manufactures and sells PROTAG. After a highly successful product launch, …
Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong
Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong
Arcot Desai NARASIMHALU
This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012, and begins with the protagonist, Rick Tan, chief executive officer of Innova Technology Private Limited, contemplating what his company’s go-to-market strategy should be. Tan and his business partner, Jonathan Lim, who is also the Chief Technology Officer for Innova Technology, developed PROTAG, a new anti-loss device, using Bluetooth …
Quantine: Virtualising The Interview Process, Arcot Desai Narasimhalu, Adina Wong
Quantine: Virtualising The Interview Process, Arcot Desai Narasimhalu, Adina Wong
Arcot Desai NARASIMHALU
The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine was a job candidate pre-screening service provider, which specialised in asynchronous video interviews. In the three years since its inception, market forces and internal factors had necessitated a change in its original corporate strategy. The business had started out in 2009, focusing on competency assessments for testing technical skills for the information technology industry. It also provided aptitude tests for companies to assess candidate qualities such as numerical skills and the ability …
Re-Engineering Xid Technologies - From Enterprise To Consumer Markets, Arcot Desai Narasimhalu
Re-Engineering Xid Technologies - From Enterprise To Consumer Markets, Arcot Desai Narasimhalu
Arcot Desai NARASIMHALU
Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.