Business Commons^™

The Use Of Social Networks In Top Management - The Case In Chile, Alfredo Enrione

Alfredo Enrione

• Survey taken in July 2011. Sample was 2,311 top managers from a universe of 17,052: Partners, Board Members, CEO and other officers in the executive suite

• Social networks are no longer exclusive to younger generations of students and lower rank employees. 77,2% of the sample used social networks

• Age was a good predictive variable: while 94% of those managers below 35 years old used social networks only 32% of those above 70 years old used them

• CEOs are at a disadvantage, board members and lower ranking officers use social networks more intensively than CEOs

• Women …