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Impact Of E-Commerce On Entrepreneurs And Small Businesses: Opportunities, Challenges, And Strategies, Todd A. Finkle
Impact Of E-Commerce On Entrepreneurs And Small Businesses: Opportunities, Challenges, And Strategies, Todd A. Finkle
Todd A Finkle
Small businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While e-commerce is used for advertising, business-to-consumer and business-to-business transactions, small businesses and entrepreneurs encounter several challenges. This paper examines both the opportunities and challenges that are posed by the use of e-commerce and makes recommendations to small businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by e-commerce.