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Articles 1 - 14 of 14
Full-Text Articles in Business
Footloose Business Plan, Ashlyn Sarah Burnsed
Footloose Business Plan, Ashlyn Sarah Burnsed
Honors College Theses
Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking …
Time Changes Everything: Examining Socioemotional Selectivity’S Effects On Entrepreneurial Intentions And Attitudes, Zane N. Sudan
Time Changes Everything: Examining Socioemotional Selectivity’S Effects On Entrepreneurial Intentions And Attitudes, Zane N. Sudan
Honors College Theses
Entrepreneurship is still regarded as a popular career choice across generations, however, the Millennial generation has seen the lowest rates of entrepreneurship among past generations. The purpose of this study is to identify psychological mechanisms that could explain this drop in entrepreneurship, discerning whether or not time perspective has a significant effect on an individual’s entrepreneurial intentions and attitudes. Two studies were conducted: (1) a 2x2 experiment that manipulated time perspective (open time vs limited time) and perceived certainty (perceived certainty vs. perceived uncertainty) to see what effects these variables had on entrepreneurial intentions and emotion regulation regarding entrepreneurial goals. …
Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle
Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle
National Youth Advocacy and Resilience Conference
The Foundation for Economic Education (FEE) aims at equipping Title 1 schools with free, hands-on, engaging materials that any teacher can facilitate either individually or in a classroom setting with no background in entrepreneurship necessary. These versatile lessons, courses, and workshops teach the entrepreneurial mindset optimizing opportunities for grades 8-12 students no matter which life/career path they choose.
Marginalized To Mainstream: A Study Into Emerging Industry Under Stigma, Brandon K. Lee
Marginalized To Mainstream: A Study Into Emerging Industry Under Stigma, Brandon K. Lee
Honors College Theses
This explorative study attempts to identify norms and practices of new businesses within the emerging industry of recreational cannabis retailers; specifically in the context of their entrepreneurial characteristics, start-up behaviors, and firm behaviors and strategies (Duchesneau & Gartner, 1990). Due to the nature of emerging industries, there are many opportunities for firms to create a successful position in a new market. However, firms in emerging industries face an innate “liability of newness”, increasing the challenge and risk of new venture creation (Stinchcombe, 1965). This risk and stigma is increased when the industry lacks legitimacy in the eyes of consumers and …
The Influence Of Religion On The Marketing Concept: A Case Of Halal Culture, Soleman Mozammel, Perry Haan
The Influence Of Religion On The Marketing Concept: A Case Of Halal Culture, Soleman Mozammel, Perry Haan
Association of Marketing Theory and Practice Proceedings 2016
Religion is a major cultural variable that can affect the purchase behavior of consumers. This non-empirical paper examines how the Muslim concept of Halal influences consumers in the Middle East and Muslims all over the world. The paper reviews brief history of the marketing concept and consumer behavior. It then explains the role that cultural generally plays in the consumer decision making and marketing concept. The paper explains the basic concepts behind Halal culture. The paper makes recommendations to marketers for how to reach consumers who seek products that are Halal certified and Shariah-compliant. It also discusses how to compete …
Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa
Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2016
This research examines how heterosexual consumers react to explicit LGBT images in advertising, specifically pertaining to their personal relationships with LGBT individuals. The methodology used for this study was an online survey containing likert-scale, multiple choice, free response, and demographic questions. The survey was distributed online with the help of several organizations. The findings from this research show that heterosexual consumers generally have positive attitudes toward advertising that used LGBT imagery. Further, having a personal relationship with someone who identifies as LGBT seems to have an effect on overall attitudes toward LGBT imagery in advertising.
Failure In Rural Entrepreneurial Marketing: The Otop Case In Thailand, Edward Kasabov, Pitchaya Panupattanapong
Failure In Rural Entrepreneurial Marketing: The Otop Case In Thailand, Edward Kasabov, Pitchaya Panupattanapong
Association of Marketing Theory and Practice Proceedings 2013
Marketing scholarship continues to theorise about the significance of marketing resources to firm-level success, and resources are commonly viewed as the source of competitive advantage (Day & Wensley, 1988; Aaker, 1989; Webster, 1992; O’Donnell et al., 2002; Morgan el at., 2009). Businesses which effectively and efficiently deploy and exploit their market-based assets are assumed to be better placed at attaining superior business performance (Morgan & Vorhies, 2005). However, the input of firm resources to competitive advantage has generally been theorised and empirically examined in the context of large companies. Less frequent are discussions about resources in small firms and entrepreneurial …
The Fruitcake Capital Of The World, Sara J. Grimes, Michael P. Mcdonald, John Leaptrott
The Fruitcake Capital Of The World, Sara J. Grimes, Michael P. Mcdonald, John Leaptrott
Department of Management Faculty Publications
Two different fruitcake companies in the same small town are discussed and their widely different strategies are presented. Each of the entrepreneurs began working with a “master baker” as little boys but later followed different paths to develop a successful fruitcake business. A brief history of the fruitcake is offered as evidence that the product has been around for hundreds of years and will likely not go away anytime soon in spite of the ridicule and humor that has surrounded fruitcakes during the past twenty-five years.
The Effect Of Culture On Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast
The Effect Of Culture On Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast
Association of Marketing Theory and Practice Proceedings 2010
Consumers' attitude towards online shopping is the key to survival and profitability of online retailers in today's competitive market. The purpose of this exploratory research is to provide a deeper understanding of the role of culture on the adoption of online shopping. To this end, the Technology Acceptance Model(TAM) is adopted and then extended by examining the effect of trust and perceived e-vendors' reputation on consumers' attitude toward online shopping using US and non-US samples. The results indicate that culture plays a moderating role in the relations among antecedents and consequences of attitude toward online shopping. It can be concluded …
Business Consulting: A Marketing Strategy For The Entrepreneur, Anne Marie Klein
Business Consulting: A Marketing Strategy For The Entrepreneur, Anne Marie Klein
Association of Marketing Theory and Practice Proceedings 2010
The purpose of this study is to propose a framework of a marketing strategy for business consulting entrepreneurs. Although research related to entrepreneurial marketing for business-consulting firms is minimal, the intent is to create a foundation for additional research. With a case study research methodology and a review of the literature on entrepreneurial marketing, this study synthesizes this research into a framework for entrepreneurs to create a marketing strategy for their business consulting firms. Albeit in its infancy, entrepreneurs of business-consulting firms may be able to glean important marketing elements for the creation of a marketing strategy.
The Lifeblood Model: The Power Of Trust In E-Commerce Communication, Miles Clinton Coleman
The Lifeblood Model: The Power Of Trust In E-Commerce Communication, Miles Clinton Coleman
Association of Marketing Theory and Practice Proceedings 2010
Relationship marketing has been established as a valuable approach for use in business to consumer transactions. When utilized in e-commerce environments however, this approach seems to falter in light of the risk and uncertainty components inherent in electronically mediated exchange. The reluctance of a consumer to partake in an exchange with a business causes the possibility of a successful relationship to dwindle. In this paper the lifeblood model is proposed as a means to further understanding the power of trust in mitigating e-commerce communication exchanges. Practical applications of the model are also discussed.
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Association of Marketing Theory and Practice Proceedings 2010
Consumer Behavior experts have acknowledged the significant impact market mavens play in the dissemination and acceptance of new products in the market place. The emergence of online social media mavens has only recently been recognized. Based on traditional patterns of behavior and Internet usage it could be assumed the predictable demographics of the social media maven would be male, young, educated and with an above average income. This study investigated these traditional assumptions and discovered unique differences in online social media mavens. In order to determine potential Social Media Mavens, this research looked beyond usage of social media and instead …
Automated Marketing: A Narrow Focus On Technology Or An Emerging Business Philosophy?, Edward Kasabov
Automated Marketing: A Narrow Focus On Technology Or An Emerging Business Philosophy?, Edward Kasabov
Association of Marketing Theory and Practice Proceedings 2010
As a new area of academic inquiry, Automated Marketing is in its adolescence but has proved to be fast developing and very innovative, mirroring the relatively early stage of the development and application of the technologies that have enabled it. This article widens the understanding of this field of study, which is important both to practice and theory, by drawing attention to two deficiencies: not much has been written on Automated Marketing as such and the little that has been written adopts a narrow technical view while overlooking the significance and impact that it has on marketing, business strategy and …
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Department of Marketing Faculty Publications
The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.