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A Phenomenological Exploration Of Women Entrepreneurs' Attitudes And Views On Establishing A Mentoring Relationship, John Rollins

Doctoral Dissertations and Projects

This qualitative phenomenological study explored the attitudes and views of women entrepreneurs on establishing a mentoring relationship. Despite the stated advantages of establishing a mentoring relationship, including improving entrepreneurs’ chances of business success, organizational growth, and leadership development, over 50% of novice women entrepreneurs do not establish a mentoring relationship. The researcher conducted 22 face-to-face semi-structured interviews with women entrepreneurs in the wedding industry. All participants had a positive attitude towards establishing a mentoring relationship and stated that mentoring would increase novice women entrepreneurs’ chance of business success, organizational growth, and leadership development. Most participants believed a mentor would enhance …