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Articles 1 - 8 of 8
Full-Text Articles in Business
Customer Satisfaction In Senegal Telecom Expansion, Tafsir Alassane Ndiaye
Customer Satisfaction In Senegal Telecom Expansion, Tafsir Alassane Ndiaye
Walden Dissertations and Doctoral Studies
Ineffective customer acquisition and retention strategies can negatively impact performance and business sustainability. Telecom managers who lack effective strategies to retain customers, acquire new clients, and ensure sustained business performance, may experience a decline in market share. Grounded in the customer retention management theory, the purpose of this qualitative single case study was to explore strategies successful telecom marketing managers in Western Senegal use to retain customers, acquire new clients, and ensure sustained business performance. The participants were three marketing managers of major telecom firms in Western Senegal with at least 3 years of experience successfully managing customer service departments. …
Fairness, Emotional Intelligence, And Ethical Decision-Making In Customer Evaluations Of Providers, Tameka Austin
Fairness, Emotional Intelligence, And Ethical Decision-Making In Customer Evaluations Of Providers, Tameka Austin
Walden Dissertations and Doctoral Studies
Customer satisfaction is a topic that organizations must focus on for the success and continued sustainability of their organizations. Emotional intelligence, fairness, and ethical decision-making are areas that businesses must address to identify how their businesses are impacted by the choices that customers make when working with corporations. The gig economy (short- or long-term project in which a contract worker is hired to perform a specific task or long-term consultant assignment) is an area that has not been addressed to a great extent by psychology researchers. The purpose of this study was to examine the relationships between emotional intelligence, ethical …
Small Business Sustainability Strategies In The Tanzanian Construction Materials Industry, Seraphia Robert Mgembe
Small Business Sustainability Strategies In The Tanzanian Construction Materials Industry, Seraphia Robert Mgembe
Walden Dissertations and Doctoral Studies
Small business owners in the construction materials industry play a significant role in economic development through gross domestic product and employment. However, like other small business owners, many owners of small businesses in the construction materials industry close their businesses within 5 years. The purpose of this multiple case study grounded in the resource-based theory was to explore the strategies that owners of small businesses in the construction materials industry operating in Tanzania used to sustain business for longer than 5 years. Data were collected using semistructured interviews with 4 purposefully selected owners of small businesses in the construction materials …
Exploring Satisfaction And Retention Strategies For Generation Y Customers, Edmund Ehichioya Otaigbe
Exploring Satisfaction And Retention Strategies For Generation Y Customers, Edmund Ehichioya Otaigbe
Walden Dissertations and Doctoral Studies
Firms in the service industry have experienced a 15-30% drop in customer satisfaction ratings and an estimated $10 billion annually due to the unpredictable tendencies of one of the most significant and fastest growing consumer segments in the marketplace, Generation Y customers. The distinctive behavior of this sizeable generational cohort may be reshaping the business landscape of the 21st century regarding how consumers will relate to service providers in the future. Using the theory of customer satisfaction management system, the purpose of this multiple case study was to explore the customer satisfaction strategies that business leaders in southern Nigeria use …
Strategies Retailers Use To Build Brand Loyalty And Improve Customer Experience, Mekus Samuel
Strategies Retailers Use To Build Brand Loyalty And Improve Customer Experience, Mekus Samuel
Walden Dissertations and Doctoral Studies
The use of strategy to build brand loyalty and improve customer experience by retail managers is essential in driving sales revenue and increasing profitability. Retail managers should perceive customer experience strategy as a tool for product differentiation, which could be leveraged to attain benefits, such as, repeat business, positive word of mouth, increased sales, and the competitive advantage. Some retail managers may not fully comprehend customer experience strategy, and may solely focus on individual facets such as, customer service and employee training. This qualitative multiple case study explored the strategies retail managers used to build brand loyalty and improve customer …
An Evaluation Of Customer Satisfaction Dimensions In The Ghanaian Banking Industry, Joyce Esther Dadzie
An Evaluation Of Customer Satisfaction Dimensions In The Ghanaian Banking Industry, Joyce Esther Dadzie
Walden Dissertations and Doctoral Studies
The banking industry in Ghana has seen tremendous growth in recent times. This exponential growth has led to high levels of competition and necessitated that all banks devise strategies to improve customer satisfaction to gain competitive advantage. The growing demands of customers have a significant impact on bank management's ability to attract and retain them. The ability to retain customers depends on the strategy in place to exceed customer expectations and satisfaction. Grounded in relationship marketing theory, the purpose of this qualitative multiple case study was to explore strategies banking leaders use to increase customer satisfaction. Data were collected through …
Contact Center Employee Characteristics Associated With Customer Satisfaction, Lara Pow
Contact Center Employee Characteristics Associated With Customer Satisfaction, Lara Pow
Walden Dissertations and Doctoral Studies
The management of operations for a customer contact center (CCC) presents significant challenges. Management's direction is to reduce costs through operational efficiency metrics while providing maximum customer satisfaction levels to retain customers and increase profit margins. The purpose of this correlational study was to quantify the significance of various customer service representative (CSR) characteristics including internal service quality, employee satisfaction, and employee productivity, and then to determine their predictive ability on customer satisfaction, as outlined in the service-profit chain model. The research question addressed whether a linear relationship existed between CSR characteristics and the customers' satisfaction with the CSR by …
Relationship Between Product Quality And Customer Satisfaction, Albert Vitales Cruz
Relationship Between Product Quality And Customer Satisfaction, Albert Vitales Cruz
Walden Dissertations and Doctoral Studies
The National Safety Council (NSC) estimated that over 35,000 people died in U.S. traffic accidents. About 3.8 million traffic crash injuries requiring medical attention occurred in 2013, and the number of deaths was about the same over the last 5 years. The NSC found that product recalls, car repairs, injuries, and deaths were due to unsafe product designs or inferior product quality. These statistics underscore the challenge of producing quality vehicles while satisfying customers. The purpose of this nonexperimental study was to examine relationships among product (vehicle) quality, product cost, product safety, and consumer satisfaction. The hypotheses inquired the extent …