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Full-Text Articles in Business
The Nature And Implications Of Consumers’ Experiential Framings Of Failure In High-Risk Service Contexts, Linda Zayer, Cele Otnes, Eileen Fischer
The Nature And Implications Of Consumers’ Experiential Framings Of Failure In High-Risk Service Contexts, Linda Zayer, Cele Otnes, Eileen Fischer
Linda Tuncay Zayer
No abstract provided.
The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel Mcquiston
The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel Mcquiston
Daniel H. McQuiston
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha
Nikhilesh Dholakia
Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.