Business Commons^™

Community Engagement Experiences Of Social Entrepreneurs In Rural Communities, Mendiola Teng-Calleja, Ma. Assunta C. Cuyegkeng, Jaimee Felice Caringal-Go, Marshaley J. Baquiano, Ana Marina A. Tan, Raquel Cementina-Olpoc

Psychology Department Faculty Publications

Using the lens of interpretative phenomenological analysis, this study explored the community engagement experiences of six social entrepreneurs working with rural communities in the Philippines and how they made meaning of their community engagement experience. Data were gathered through semistructured interviews. The findings illustrate how engaging with rural communities through social entrepreneurship is a way for the entrepreneurs to help communities uplift their economic condition and to achieve other social goals such as improvement of the community’s quality of life and environmental sustainability. Social entrepreneurship was also a way to help empower communities as well as build their capabilities, shape …

Forms Of Community Engagement In Neighborhood Food Retail: Healthy Community Stores Case Study Project, Ravneet Kuar, Megan R. Winkler, Sara John, Julia Deangelo, Rachael D. Dombrowski, Ashley Hickson, Samantha M. Sundermeir, Christina Kasprzak, Bree Bode, Alex B. Hill, Emma C. Lewis, Uriyoán Colón-Ramos, Jake Munch, Lillian L. Witting, Angela Odoms-Young, Joel Gittelsohn, Lucia A. Leone

Urban Studies and Planning Faculty Research Publications

Community engagement is well established as a key to improving public health. Prior food environment research has largely studied community engagement as an intervention component, leaving much unknown about how food retailers may already engage in this work. The purpose of this study was to explore the community engagement activities employed by neighborhood food retailers located in lower-income communities with explicit health missions to understand the ways stores involve and work with their communities. A multiple case study methodology was utilized among seven retailers in urban U.S. settings, which collected multiple sources of data at each retailer, including in-depth interviews, …

Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa

Staff publications

This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …

Enabling The Development Of Enterprise Capabilities Among Higher Education Students Through Work-Integrated Learning In Coworking Spaces, Denise Jackson, Hairong Shan, Susan Meek

Research outputs 2014 to 2021

This project trialled an innovative, scalable model of work-integrated learning (WIL) in micro-businesses in a coworking space. WIL embeds industry and/or community engagement into the curriculum through authentic learning and assessment activities. This project focused on workplace-based WIL, specifically, business students undertaking internships in a cluster of coworking spaces—under the umbrella of ‘Spacecubed’—in Perth CBD, Australia.

The project aims were broadly 1) to trial and evaluate ways to enhance enterprise capabilities among business students through WIL and 2) to introduce a model of WIL that overcomes some of the barriers that have previously prevented smaller organisations from participating in WIL. …

Imperatives Of Sustainable University Excellence: A Conceptual Framework, Tajammal Hussain, Jacob Eskildsen, Rick Edgeman, Muhammad Ismail, Alaa Mohamd Shoukry, Showkat Gani

Management Faculty Publications

This study envisions the architecture of a modern era university with sustainable standards of excellence. Sustainable University Excellence is herein defined as the ability of a university to excel in the core areas of knowledge creation and dissemination via the mobilization of human, social, intellectual, and financial capital to serve on socioeconomic and environmental fronts ethically, efficiently, and effectively to secure a sustainable future. Seven core performance domains of a university are explored: Teaching quality, research culture, technological capability building, accessibility, community engagement, internationalization, and environment, which should be prioritize in order to continuously advance along a sustainable excellence continuum. …

The Importance Of Community Engagement For The Development Of Rural Sacred Sites, Vreny Enongene, Kevin Griffin

Conference papers

https://www.thric2018.ie/uploads/6/9/2/5/6925239/thric_conference_proceedings_2018.pdf

According to the partners of sacred places, there is growing evidence of the centrality of sacred places in community life www.sacredplaces.org. Crucial given their regional sustainable economic development potential (Enongene & Griffin, 2016). Thus, for both parties to tap in to these potentials, a collaborative approach, that engages all community stakeholders is essential in addressing their shared problem and providing practical and effective solutions to issues affecting their well-being. Essential given that Community engagement has been acknowledged as a powerful tool in the achievement of long-term sustainable outcomes. To buttress this argument, quite recently, there has been a …

Why Can't We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Library Scholarship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

2016 Tacoma Eats - Minimum Wage, Joe Lawless

MICCSR Case Studies

No abstract provided.

Working Together To Achieve Better Work Integrated Learning Outcomes: Improving Productivity Through Better Employer Involvement, Denise Jackson, Sonia Ferns, David Rowbottom, Diane Mclaren

Research outputs 2014 to 2021

The overarching aim of this twelve-month project, funded by the Australian Chamber of Commerce and Industry, was to develop industry understanding of Work-Integrated Learning (WIL) and assess the support needed by employers to better engage in WIL. Data gathered in a survey of Western Australian employers and industry focus groups prompted the establishment of a WIL Advisory Service (WAS). The service was founded by the Chamber of Commerce and Industry of Western Australia (CCIWA) to broker relationships between employers and universities, and provide support to improve WIL outcomes. In this study, student and employer users of WAS were asked to …

Visiting Nurse Services Of Newport And Bristol County: Increasing Program Awareness For The Help At Home Program, Nick Villeneuve, Monique Fedora, Jon Nessa, Kevin Nash, Joel Cooper, Arnold Robinson

Business

We came up with the idea of using a cost analysis to clearly demonstrate the advantage of home care vs. hospitalization. John Hopkins Bay view Medical Center conducted a study within their geriatrics unit to test their Hospital At Home program against typical on-site care at the hospital. The study was held over the course of 30 days involving hundreds of patients across three cities and the results were staggering. Not only was at home care 32% cheaper ($5,081 versus $7,480) but also overall customer satisfaction was significantly higher.

Crossroads Rhode Island: Proposed Social Enterprise Business Plan, Joel Cooper, Joe Brookes, Darci Lake, Victoria Fernandez, Matt Rosenfield, Arnold Robinson

Business

Crossroads Rhode Island provides their clients with a continuum of care that includes basic emergency needs, shelter, housing, case management and vocational services for individuals and families. In order to provide these services they rely on the generosity of their donors and supporters who have helped Crossroads to become the largest homeless services organization in Rhode Island. It is important to Crossroads that they stick to their core values of safety, respect, and effectiveness when helping the homeless or at-risk individuals and families secure stable homes.

Bristol Maritime Center Operations Manual, Hank Kniskern, Ellen Hassett, Arnold Robinson

Business

Economic studies have indicated that visiting boaters spend between $25‐$300 per day per person ashore. The upper end of this average were visitors associated with regattas or events. $70 was the average expenditure used in the Bristol projections. It is important to note that Bristol’s marketing initiative can have a major influence on the level of visitor spending. For instance, coupons and information about local stores and restaurants do have a positive effect. Promoting the harbor for yacht club cruise events is not only appreciated by the event organizers, but is financially advantageous to Bristol.

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

Shareholder Engagement And Chevron’S Policy 520 On Human Rights: The Role Played By The United States Jesuit Conference’S “National Jesuit Committee On Investment Responsibility”, Nicholas J. C. Santos, John Sealey, Austin G. C. Onuoha

Marketing Faculty Research and Publications

Purpose

To demonstrate how the Society of Jesus (Jesuits) in the United States through the “National Jesuit Committee on Investment Responsibility” played a significant role as a socially conscious institutional and religious investor in influencing Chevron’s Human Rights Policy 520 and to analyze the factors that contributed to a successful shareholder engagement with the company.

Methodology/approach

Case study based on firsthand information.

Findings

1. Our conclusion offers support for Allen et al.’s (2012) conclusion of legitimacy (credibility) being the dominant force in a successful engagement.

2. We found that coalition-building is a significant moderating variable in increasing shareholder salience. This finding contradicts …

   ---

   Go to article

Education Par Excellence: Developing Personal Competencies And Character Through Philanthropy-Based Education, Shirine L. Mafi, Marsha Huber

Business, Accounting and Economics Faculty Scholarship

This teaching note presents an innovation in accounting education called the Philanthropy Project. The Philanthropy Project emphasizes experiential learning and is designed to promote the learning of discipline-specific concepts while simultaneously addressing the social needs of the surrounding community. In the Philanthropy Project, students receive money to distribute to not-for-profit organizations (NFPs) based on a competitive proposal process they help to develop and administer. A distinguishing characteristic of this project is that it is not a simulation. Students make real decisions that have immediate consequences to certain groups of people in their own communities. They have to make …

Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight

Emerging Leaders Program Team Projects

The 32 fellows in the 2013 Emerging Leaders Program (ELP) worked with community partners to investigate the theme, “Engaging and Expanding Communities".

They worked with six community partners, and identified ways to help them expand beyond their core stakeholders to a wider circle of stakeholders and broader potential impact. The fellows gave their time and professional skills to understand how to reach new business partners, new participants, new advisors, and new donors. They conducted surveys, interviews, and focus groups; explored social media options; examined best practices; and considered ways to tell powerful stories about the vitally important work of the …

Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson

Graphic Design

No abstract provided.

Trinity Restoration Inc.: Southside Cultural Center Economic Impact Study, Joel Cooper, Alexi Schwartzkopff, Victoria Moradsky, Billy Keeley, Mohannad Aldaham, Arnold Robinson

Business

Economic development has shifted from location-oriented business models towards a more all-encompassing model that recognizes the advancement of human capital or intellectual property as continuously increasing in value. This microcosmic characteristic of development extends to aid in the growth of society as a whole. The Arts and Culture attract a demographic of inspired and motivated people to the area. It results in the development of the society surrounding art venues. The general population will always seek out entertainment, by installing a venue of artistic expression in South Providence that will motivate the community and propel development. This phenomena has been …

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.

Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson

Marketing and Communications

Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.

The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson

Marketing and Communications

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.

Walley School Community Arts Center Feasibility Study: Appendices, Katelyn Galvin, Jessica Kraiza, Macs Santacroce, Hank Kniskern, Arnold Robinson

Business

Having a large capacity (over 300 seats) in Walley School demands a major investment in space and cost. Taking this into consideration, the business planning team conducted research and spoke with several individuals in an attempt to inventory and assess the community’s auditorium capabilities. Our research on existing auditorium spaces uncovered many interesting things. We found that there are over 15 existing auditorium spaces available within a 17-mile radius from the Walley School building available for public use.

Agenda: Best Practices For Community And Environmental Protection, University Of Colorado Boulder. Natural Resources Law Center. Intermountain Oil And Gas Bmp Project, Colorado. Oil And Gas Conservation Commission

Best Practices for Community and Environmental Protection (October 14)

The first Intermountain BMP Project workshop, sponsored by the Natural Resources Law Center and the Colorado Oil and Gas Conservation Commission, was held in Rifle, Colorado on October 14, 2009 at the Garfield County Fairground for over 170 participants.

Speakers from Federal, state and local governments, the community, industry and environmental consultants, and conservation groups focused presentations and discussion on a greater understanding of what Best Management Practices (BMPs) are appropriate to the western slope of Colorado and how they are integrated into developments.

Fostering Sustainability In Higher Education: A Mixed-Methods Study Of Transformative Leadership And Change Strategies, Kim H. Mcnamara

Antioch University Full-Text Dissertations & Theses

As evidence of the earth’s limited capacity to sustain human life mounts, institutions of higher education are being looked to for leadership in the effort to educate students about environmental concerns and support the development of sustainable innovations. Colleges and universities are responding to this call for leadership by starting and/or expanding environmental research programs, integrating sustainability issues throughout the curriculum, adopting sustainable operations, and building green facilities. Reflecting upon the sustainability efforts of these institutions, this research study explores the following questions: What factors are essential for initiating and leading a successful change effort to foster sustainability in higher …