Business Commons^™

Blockchain-Enabled Participatory Design In Marketing: A Collaborative Approach For Enhanced Customer Engagement, Brian Whelan Dr.

Association of Marketing Theory and Practice Proceedings 2024

Participatory Design (PD) is an inclusive approach to designing products, services or systems that actively involve the people who use, will use, or be impacted by the design process (Robertson and Simonsen, 2012). PD has been applied in many domains, including architecture, urban planning, product design, healthcare administration, software development, and community engagement, but its application in marketing has been limited. The goal of this paper is to illuminate potential applications for blockchain-enabled PD initiatives in marketing, and to stimulate further thinking about how its use can lead to deeper customer engagement.

A Qualitative Analysis Of Corporate Responsibility For The Education Of U.S. Citizens, Heidi Leslie O'Donnell

Doctoral Dissertations and Projects

Educated and trained workers represent the primary critical success factor needed for all organizations to achieve their mission. Organizations depend on a constant flow of educated applicants competing for their jobs at any given time. Traditionally, public, private, and charter schools prepared U.S. citizens for college, trade schools, military, or university, enabling them to then compete successfully for jobs of the era. Today, a myriad of problems face these schools, including disruptive change, uninvolved parents, lack for funding, teacher unions, politics, school overcrowding, COVID-19, outdated training methods, security, race issues, and more. The result is that this education model is …

Migrant Flows: Humanitarian Operational Aspects Of People In Transit, Sameer Prasad, Harish Borra, Jason Woldt, Nezih Altay, Jasmine Tata

School of Business: Faculty Publications and Other Works

Millions of workers in India who migrated to cities for employment have transited back to seek refuge in their home villages, causing disruptions in both cities and villages. This type of mass flow of migrants in transit represents a humanitarian crisis. Understanding migrant flow patterns and ways to ameliorate the conditions for migrants in transit is critical to managing the humanitarian crisis. In this study, we develop a model that examines the influence of migrant networks, inter‐organizational collaboration, and environmental uncertainty on locational advantage, which, in turn, predicts migrant flow patterns. This study contributes to the humanitarian operations management and …

E Pluribus Unum: Increasing A Shared Understanding Of Mission At Marine Corps University, Edward Greiner, Kirstin Pantazis, Christopher Reid, Dominick White

Doctor of Education Capstones

E PLURIBUS UNUM: INCREASING A SHARED UNDERSTANDING OF MISSION AT MARINE CORPS UNIVERSITY

By Edward Greiner, Kirstin Pantazis, Christopher Reid, and Dominick White

A capstone project submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership at Virginia Commonwealth University

Virginia Commonwealth University, 2023.

Capstone Chair: Beth E. Bukoski, Ph.D., Department of Educational Leadership

Mergers between higher education institutions present unique challenges to creating and maintaining a shared understanding of mission. Additionally, professional military education institutions with civilian faculty and staff must blend military and civilian cultures in the workplace. …

Updating Hp’S Sales Proposal Documents, Cody P. White

IPS/BAS 495 Undergraduate Capstone Projects

My capstone project focused on updating out-of-date proposal documents for my current employer, HP Inc. These proposal documents are delivered to each potential customer that is interested in signing up for our managed print services offering. These documents are a key selling tool for the program benefits but in their current format, they are lacking in up-to-date information and contain spelling and grammatical errors. The capstone focuses on the work completed by the stakeholders that are the most affected by the success of these documents.

Collaborative Test Bank Development: Multi-Institutional & Pandemic Style, Anita Walz, Eli Jamison, Candice Vander Weerdt, Mandi Goodsett

Michael Schwartz Library Publications

During 2020-21 two business faculty from different institutions together with OER librarians, undergraduate students, and graduate assistants conspired to create a faculty-access-only test bank aligned to senior undergraduate-level open textbook, Strategic Management (2020) and AACSB Standards. Test bank development followed instructional and ethical practices for non-disposable assignments including faculty development of assignments, student ownership of student work, student “opt in” to go public, choice of no or some student attribution, financial incentives for various project participants, project MOUs, professional copyediting, and public release to vetted requestors. This presentation describes our respective motivations, process, how we found one another, why the …

A Qualitative Case Study Examining Leader-To-Employee Engagement Techniques Within Selected Nonprofits, Isaiah Scott Stanford

Doctoral Dissertations and Projects

This study sought to obtain a more in-depth understanding of leader-to-employee engagement. To obtain this deeper understanding, a qualitative case study was conducted utilizing a semi-structured interview process. Interviews were carried out with leaders working for selected nonprofit organizations. Throughout the interview process, information was gathered to contribute to the current body of knowledge regarding leader-to-employee engagement. Leaders in the study felt strong commitment, open communication, employee empowerment, and honesty were techniques needed to develop leader-to-employee engagement. Participants noted they were more successful when engaging with their employees if they integrated these techniques. Leaders also identified the major challenges they …

Communication, Collaboration, And Trust Within Virtual Teams, Courtney E. Boyd

Doctoral Dissertations and Projects

Virtual teams have gained much popularity within in the past 20 years, and the impacts of COVID-19 have only increased their popularity and usage within organizations. Virtual teams provide an organization to be adaptable, cut costs, and increase their knowledge base; however, virtual teams are not without their challenges. The purpose of this qualitative case study was to understand how leadership can impact virtual team performance through enhancing communication, collaboration, and trust. Through participant responses, three main themes were developed. These themes were issues with communication, communication and trust, and organizational culture. Two sub-themes within issues with communication were identified …

Sasah Experiential Learning Opportunities: Western Heads East And The Iconoclast Collective, Jade Rozal

SASAH 4th Year Capstone and Other Projects: Publications

The first part of this report discusses my time as a remote intern during Summer 2020 for the Tanzanian organization, MikonoYetu. MikonoYetu is an NGO that seeks to promote the empowerment and economic independence of young girls, and my team and I were tasked were creating and designing their live website. This internship was supervised by Western Heads East, who also tasked my team with reviewing and suggesting changes for their current website. While completing this remote internship during the beginning of the COVID-19 pandemic brought many challenges, my team and I were able to fulfill our deliverables and learn …

Entrepreneurial Orientation Among Arts Managers In Western Australia, Alistair J. Campbell, Helen Rusak

Research outputs 2014 to 2021

As a region, Western Australia is the largest and most isolated state in Australia, and supports a community of vibrant Arts Organisations. The Arts is widely recognised for its creativity and innovation, but what about the managers of these organisations, are they equally innovative, or entrepreneurial? Rusak (2016) explored this question and found that their Entrepreneurial Orientation (EO) matched the three core dimensions of Innovativeness, Pro-activeness, and Risk-taking, but the study did not include the other two EO dimensions of Autonomy and Competitive Aggressiveness. It did however observe that "arts companies don’t generally try to take offensive postures or aggressive …

Revisiting Collaboration Within And Beyond The School Library: New Ways Of Measuring Effectiveness, Margaret K. Merga, Sayidi Mat Roni, Chin Ee Loh, Anabela Malpique

Research outputs 2014 to 2021

© 2021 The Author(s). Published with license by Taylor & Francis Group, LLC. Collaboration in school libraries can be viewed as a supportive and respectful working relationship between participants involved in developing, planning and creating learning opportunities and experiences, as well as to ensure optimal use of the school library resource. While strong collaboration between school library staff and teachers and leadership beyond the school library is a key goal of school libraries, actual levels of collaboration may be lower than desired. There is a paucity of recent research that captures factors relevant to effective collaboration from current and diverse …

Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, Noriko Ward

Marketing & Business Law Faculty Works

The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary …

Collaboration And Opportunism In Megaproject Alliance Contracts: The Interplay Between Governance, Trust And Culture, Peter Galvin, Stephane Tywoniak, Janet Sutherland

Research outputs 2014 to 2021

Alliance contracts have been introduced in megaprojects to improve the alignment of objectives, risk and reward between client and contractor. However, the relational norms of alliances are not sufficient on their own to eliminate opportunistic behaviors. This study shows that, investing in mechanisms supportive of governance, culture, and trust provides a platform upon which firms may foster collaboration and limit self-interest oriented behavior amongst alliance partners. Our qualitative case study of a major project-based organization reveals the impact of these mechanisms, and more pointedly, how they interact and often reinforce each other. Governance, culture and trust are interlinked and complementary, …

An Empirical Analysis Of Survey Data About Comprehension Of Collaboration, Ralph Ferguson, Efosa C. Idemudia

Faculty Publications -School of Business

Statement of Problem: Collaboration a Means to Chaos Likert Type Survey Instrument: Collaborating with other students on academic assignments without having permission from your professor. A large Southwest university examines five years of data about the distinction that may contribute to ethical misconduct in the classroom and misguided actions as a future professional. The classroom models the evolution of technological shifts, which requires broader interaction across disciplines to manage projects. The encouragement to build teamwork skills through class assignments benefits preparation to enter the market economy to lead in e-commerce, social media, information Systems, and Business Analytics. The survey data …

How To Develop Collaborative Projects That Drive Innovation, Paul Carlile, Steven Davidson, Howard Thomas

Research Collection Lee Kong Chian School Of Business

Boston University’s Questrom School of Business is creating an innovative approach to identifying co-operative ways to improve business education.

Across The Great Divides: Gender Dynamics Influence How Intercultural Conflict Helps Or Hurts Creative Collaboration, Roy Y. J. Chua, Mengzi Jin

Research Collection Lee Kong Chian School Of Business

Collaborating across cultures can potentially increase creativity due to access to diverse ideas and perspectives, but this benefit is not always realized. One reason is that the conflict that arises in intercultural creative collaboration is a double-edged sword and how it is managed matters. In this research, we examine how the gender of collaborating dyads influences the link between intercultural conflict (task and relationship) and creative collaboration effectiveness. Through two studies (a laboratory study and a field survey), we found that intercultural task conflict has a negative effect on creative collaboration in men dyads but a positive effect on creative …

To Discovery And Beyond: Using Workflow Automation As An Opportunity For Collaboration And Education, Rebecca B. French

Libraries

This poster describes a project to automate portions of JMU Libraries' workflow for distributing Special Collections finding aids to various discovery platforms. Through the development of a custom Python app called Spaceport, we were able to greatly improve the efficiency and sustainability of this process while also providing a more consistent discovery experience for our patrons. The project also had broad impacts in other areas. Our incremental and collaborative approach provided space for professional development related to the project, supported evolving project goals and the process of adapting to the new workflow, and strengthened relationships between departments. In addition to …

Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur, George Dierberger, Marc Isaacson, Cory Erickson, Thomas P. Dierberger

Faculty Authored Articles

“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through Qualtrics, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.

To summarize, the paper will analyze the following topics in detail:

1. The importance of the mission and vision for the organization
2. The motivation for starting the business
3. The inspiration for the business idea
4. The importance of perseverance

A Framework Of International Competencies For Systems Engineers, Annlizé L. Marnewick, Holly A.H. Handley

Engineering Management & Systems Engineering Faculty Publications

In the course of their career, many systems engineers are likely to interact with engineers of other nationalities as they collaborate on large, complex projects and system of system problems. These partnerships are necessary to support international goals, such as those for sustainable development. System engineers may even work onsite in other countries where they must adapt to different styles of doing business. This requires a set of global skill sets for cooperating and decision making, as well as basic social skills for interacting with the local community. These global skills can be included in a graduate level system engineering …

Corporate Social Responsibility (Csr) Programs In Philippine Libraries, Joseph Marmol Yap, Martin Julius Villangca Perez, Elijah John Fernando Dar Juan

Library Philosophy and Practice (e-journal)

Libraries are sometimes the least priority of a public school, a state university, a local government unit or an enterprise. With the efforts of its administrators and help of the innovative librarians, these libraries could solicit book donations and other information products, collaterals, library equipment and furniture if they have the right contact person – the CSR managers from the generous donors. More often than not, these libraries try to squeeze in the meager funds they get from their institutions and try to work it out based from their day-to-day needs.

This paper presents 14 organizations / corporations that are …

Enabling The Development Of Enterprise Capabilities Among Higher Education Students Through Work-Integrated Learning In Coworking Spaces, Denise Jackson, Hairong Shan, Susan Meek

Research outputs 2014 to 2021

This project trialled an innovative, scalable model of work-integrated learning (WIL) in micro-businesses in a coworking space. WIL embeds industry and/or community engagement into the curriculum through authentic learning and assessment activities. This project focused on workplace-based WIL, specifically, business students undertaking internships in a cluster of coworking spaces—under the umbrella of ‘Spacecubed’—in Perth CBD, Australia.

The project aims were broadly 1) to trial and evaluate ways to enhance enterprise capabilities among business students through WIL and 2) to introduce a model of WIL that overcomes some of the barriers that have previously prevented smaller organisations from participating in WIL. …

Collaborative Tourism Development, Megan Fortune, Georgia Brennan

TTRA Canada 2019 Conference

No abstract provided.

The Innovation Delta: A Model For Collaborative Decision Making, Mitchell Colver

Publications

In a fast-paced, high reward professional environment, it is easy to engage in haphazard, if not well-meaning, solution seeking. While there are many resources that aid the decision-making process, it is all too common to fall back on our own perceptions and biases as an exclusive decision-making tool, leading to ill-formed solutions.

The Innovation Delta reminds the decision maker to rely on at least three sources of information to triangulate on a viable solution: personal Reflection, formal and informal Evaluation practices, and Emulation of others who have already discovered solutions that may be appropriate.

Natural Resources Governance Employing Blockchain-Based Decision-Making, Farinaz Sabz Ali Pour, Adrian Gheorghe

Engineering Management & Systems Engineering Faculty Publications

Natural resources are essential structures of socio-economic systems which shape the well-being of humanity, environment, and the economy. Human actions have become the critical responsibility for environmental changes and pressuring many planetary boundaries. Having a systematic approach can provide a governance platform including the inherent characteristics of the resource, the historically established form of use, and transaction costs. A natural resource governance framework is developed by applying Blockchain technology as the primary goal of this study to regulate and manage the extraction and trades. Blockchain technology provides a distributed concurrency monitoring system for sustainable resource management. Persistent and pervasive cooperation …

Bridging The Gap: Engaging Business Sophomores To Ensure Information Literacy Competency, Heather A. Crozier, Harry J. Wilson

Heterick Faculty Scholarship

This project showcases a two-week series of assignments that are designed to illustrate the value of information literacy skills to undergraduate sophomore business students. We demonstrate how the project integrates with our business curricula and show how leveraging the expertise of librarians ultimately improves the quality of education for our students.

Future And Value: The Library As Strategic Partner, Antje Mays

Library Presentations

Broader economic trends spawn budget pressures for education and libraries, prompting a plethora of studies on the value and relevance of libraries. Numerous reports on economic decline in libraries and studies with mixed pronouncements on the value of libraries have led to a negative self-image within the library profession. Yet libraries' leadership in connecting learners to knowledge is at the heart of producing many of the key skills sorely needed in robust societies and economies. Librarianship has many untapped opportunities for positioning itself as a prominent strategic partner. This paper outlines current research on the economic and societal context for …

The Importance Of Community Engagement For The Development Of Rural Sacred Sites, Vreny Enongene, Kevin Griffin

Conference papers

https://www.thric2018.ie/uploads/6/9/2/5/6925239/thric_conference_proceedings_2018.pdf

According to the partners of sacred places, there is growing evidence of the centrality of sacred places in community life www.sacredplaces.org. Crucial given their regional sustainable economic development potential (Enongene & Griffin, 2016). Thus, for both parties to tap in to these potentials, a collaborative approach, that engages all community stakeholders is essential in addressing their shared problem and providing practical and effective solutions to issues affecting their well-being. Essential given that Community engagement has been acknowledged as a powerful tool in the achievement of long-term sustainable outcomes. To buttress this argument, quite recently, there has been a …

Collaborative Leadership In Action, Maureen Scully, Catherine R. Bates

Center for Collaborative Leadership Publications

The 46 fellows in the 2018 cohort of the UMass Boston Emerging Leaders Program worked with seven community partners on projects of strategic importance to these nonprofit and government organizations. The fellows contribute their professional skills and discover collaborative leadership through practice. The theme of our public symposium is “Collaborative Leadership in Action.” The fellows shared their insights about what collaborative leadership involves – its challenges and benefits – and what they take back to their workplaces.

Collaboration And The Emerging Craft Brewing Industry: An Exploratory Study, Alonso Duarte, Nevil Alexander, Seamus O'Brien

Research outputs 2014 to 2021

In adopting various elements associated with the theory of collaboration, this exploratory study investigates collaboration in the context of predominantly micro- and small craft breweries. The findings revealed that collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry. The applicability of the elements related to the theory of collaboration was confirmed. For instance, the element of stakeholders of a problem domain was aligned with the notion that craft brewery operators’ actions, including collaboration, can have significant impacts on the problem domain that brought them together

Imsa: Innovating Stem Education, Britta W. Mckenna

Publications & Research

The mission of IMSA, the world’s leading teaching and learning laboratory for imagination and inquiry, is to ignite and nurture creative, ethical, scientific minds that advance the human condition.