Business Commons^™

The Role Of The Design Coach - A Novel Approach To Achieving 360 Collaboration Between Industry And Higher Education, Lee Styger, Ian Ellis

Lee Styger

There is significant latent design talent within the broader business community, however, much of the design potential is isolated, and, lacks the necessary focus to manifest positive commercial outcomes. Research has indicated that this situation is due to a myopic design development process that is typically caused by the lack of larger team dynamics, reporting structures, and more formal review and feedback processes. The role of the coach is well established in business environments, where, a specialist practitioner enables an environment that supports personal and operational development. Unfortunately the concept of the design coach is not as well established because, …