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Defining And Meeting The Demand For Agricultural Machinery In China: A Case Study Of John Deere, Garrett W. Davis

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

There has been little research conducted regarding the agricultural machinery market in China. However, current data suggest that this demand is dramatically increasing. This dissertation endeavors to generally define the current demand of the agricultural machinery market in China. There has been research conducted on multiple factors of the agricultural machinery market in China, such as land tenure rights, rural migration, government agricultural policies, and others. Through the use of limited quantitative data, market demand is analyzed and defined. By means of a qualitative case study of a successful multinational corporation, Deere & Co., how the demand is being met …