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Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Hospitality Review
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …