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Full-Text Articles in Business
Global Diversity & Inclusion At Microsoft, Joe Lawless
Global Diversity & Inclusion At Microsoft, Joe Lawless
MICCSR Case Studies
This case discusses diversity and inclusion initiatives at Microsoft, as well as criticisms of the state of industry efforts to increase diversity in the tech sector. Students are asked to develop ideas that leverage current efforts at Microsoft and come up with new ideas that should be considered.
2016 Csr Planning At Pemco Insurance, Joe Lawless
2016 Csr Planning At Pemco Insurance, Joe Lawless
MICCSR Case Studies
No abstract provided.
Sustainable Innovation At Rei, Joe Lawless
Sustainable Innovation At Rei, Joe Lawless
MICCSR Case Studies
Recreational Equipment Inc. (REI) was founded in the 1930’s as a co-op for climbers to acquire quality gear. As a major (US) retailer of outdoor equipment and gear, REI has been a leader in sustainability with everything from their products and packaging design, retail building efficiency and contributions to environmental conservation and outdoor recreation. This mini-case offers students an opportunity to explore the “Catalyzing Experiences” section of REI’s new sustainability integration initiative. Looking at the new sharing economy and innovative business models will challenge students to develop creative solutions to the consumption-based economic model of traditional retailers.
Outerwall And Beyond, Joe Lawless
Outerwall And Beyond, Joe Lawless
MICCSR Case Studies
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.
Better Living At Walmart?, Joe Lawless
Better Living At Walmart?, Joe Lawless
MICCSR Case Studies
In November of 2013, Walmart was widely criticized on social media, then through traditional media, for asking employees to contribute food to other employees who couldn’t afford their Thanksgiving meal. This mini-case asks students to explore the issues related to minimum wage laws, corporate social responsibility, HR practices, and the social impact of large global corporations like Walmart. Students are asked to make recommendations to the leadership of Walmart on strategies for moving forward.
Kentucky Fried Transparency, Joe Lawless
Kentucky Fried Transparency, Joe Lawless
MICCSR Case Studies
This CSR mini-case provides students with an opportunity to explore the ethical issues related to transparency and reporting in an international corporation. Yum! Brands, the parent corporation of Kentucky Fried Chicken had a supply chain issue with their Chinese suppliers that went public in China and affected sales. This is their immediate issue, but longer term, the reputational harm of disclosure and transparency that subsequently emerged pose a challenge for students to address.
Victoria's Little Secret, Joe Lawless
Victoria's Little Secret, Joe Lawless
MICCSR Case Studies
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.