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Full-Text Articles in Business
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Asia Marketing Journal
No abstract provided.
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Journal of International Technology and Information Management
This paper surveys the marketing executives of the top companies in Spain with more than 100 million euros on net sales and reports the status of Customer Relationship Management (CRM) solutions in their companies. The results are compared with the U.S.A. status reported by a previous study developed by InformationWeek Research in 2000 with a sample based on Fortune 500. One hundred and thirty-six companies participated in this study. The data provides insights into the strengths and weaknesses of the CRM in Spain in comparison with USA. Some viable actions are recommended to improve the usage of CRM and to …