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Effect Of Environmental Csr Initiatives On Potential Stakeholders’ Perception Of Non-Environmentally Friendly Sporting Events, Yong-Chae Rhee, Yukyoum Kim
Effect Of Environmental Csr Initiatives On Potential Stakeholders’ Perception Of Non-Environmentally Friendly Sporting Events, Yong-Chae Rhee, Yukyoum Kim
Journal of Applied Sport Management
The protection of the natural environment is increasingly being perceived as a pillar of CSR. Although most professional sport organizations in the United States participate in some form of philanthropic activity, little research has examined how non-environmentally friendly sport organizations can effectively communicate their environmental initiatives. Two different CSR approaches (Environmental and Nationalistic) by NASCAR were exposed to potential stakeholders to examine the changes in the perception (Attitude, Reputation, Identification, and Perceived CSR) of the organization. We analyzed the MIMIC model to compare the means on the latent constructs. Environmental approach showed positive changes in potential stakeholders’ perception toward NASCAR. …
Impact Of Crm Systems On Organisational Performance: A Case Study Of Anz Bank, Deogratias Harorimana Sr
Impact Of Crm Systems On Organisational Performance: A Case Study Of Anz Bank, Deogratias Harorimana Sr
Dr Deogratias Harorimana
This paper reports case study results analysis of the ANZ Bank in the Pacific Region. The case study results show that ANZ has a well-established CRM system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between CRM to performance was established. That is, it has a positive contribution to the bank’s performance, both financial and non-financial. There is also negative feedback on the bank’s CRM system which illustrates that CRM system can also have negative consequences. CRM success is questionable from a stand-alone perspective. Although there are encouraging results from the use …