Business Commons^™

Bioscience: How One Industry Won The Pandemic And Will Change Us All, Sonya Swink

Capstones

A video and print capstone about the next great generation of biological sciences as a private industry since 2020. It encompasses the pandemic as the boost the industry needed, discussion of science’s bad reputation and the potential benefits, especially for new workspaces and real estate investors. Colorado is a focus as a burgeoning market. The news value of this story as a primer is how this will be both a beneficial industry and one that must be held to account if it becomes too monopolistic. Comparisons are from the viewpoint that bioscience is like the next Silicon Valley, but statements …

As Pandemic Endures, Impact On Households Is Here To Stay, Amanda J. Glodowski

Capstones

Covid-19 has uniquely and disproportionately impacted women. Nearly 60% of those who have lost their jobs are women. Women who stayed working had a higher likelihood of serving on the frontline during the height of the pandemic as essential workers. With most schools not fully back in-person, homeschooling responsibilities have increased and endured longer than expected. These tensions ripple through families. Fathers are finding themselves with front-row seats to the mounting pressure working mothers face, causing household dynamics to shift. As the intricacies of households come to light, fathers are willing to renegotiate their roles with their partners as well …

The Business Of The Nba Could Be Changed Forever Because Of The Coronavirus, Korey S. Matthews

Capstones

This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the …

Legal Process Outsourcing: Analyzing And Managing The Prospective "Make Or Buy" Decision By Ontario Law Firms, Brandon Keshen

Major Papers

This paper examines the costs, risks and benefits associated with law firms outsourcing some of their core business activities to legal process outsourcers (“LPOs”). Similar to other outsourcing operations, LPOs supply services for a fraction of the cost of what law firms charge for similar services. Common in manufacturing industries, the decision to outsource, or keep work in-house (also referred to as a “make or buy” decision), has become more prevalent in the area of business services, including client service industries such as consulting and financial management. With respect to legal services, recent and rapid changes to the legal profession, …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.

A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne

Honors Theses

The purpose of this document is to summarize the research and planning, design, market evaluation, cost analysis, and production process for a kitchen knife block. The team began by researching multiple knife block designs and evaluating what strengths and weaknesses existed with the basic models that are currently offered in different marketplaces. After collecting data on material costs and discussing different design features, the team created a survey in order to gauge consumer preferences and gain a better understanding as to what features and price point the average customer would consider purchasing. The resulting information was used to create an …

The Bidirectional Relationship Between Art And Business, Hannah Brletich

Information Systems Undergraduate Honors Theses

There has long been an established relationship between art and business, finding its roots in the Industrial Revolution when the effects of arts on the economy were first explored. Since then, creative economies have been influenced by adaptation of businesses through urban development and revitalization and by continuous growth in artistic and cultural spaces. Capturing the relationship between arts and urban design, cultural districts establish strong economic communities within vastly creative, business- and culture-centered spaces. Current research provides insight to the economic, social, and cultural outcomes of creative economies.

As a contribution to that narrative, I will use this analysis …

Motivations, Impact And Outcomes Affiliated With Short-Term Study Abroad Programs For Business Students, Laura Katherine Skipper

Chancellor’s Honors Program Projects

No abstract provided.

The Decline Of American Entrepreneurship: An Analysis Of Causes Of Macro Market Trends And A Changing American Economic System, Owen Flomberg

Chancellor’s Honors Program Projects

No abstract provided.

Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek

Selected Honors Theses

This thesis dives into the importance of social media marketing within a business. It starts off with a literature review that explains how much people use social media, how businesses have begun to recognize this trend, and how to turn this trend into a successful marketing strategy. This strategy can be demonstrated through online ads, influencer marketing, and a strong social media presence. The thesis will identify and examine all of these methods. The second part of this thesis is based on an online survey provided to the general public (over 18) in order to discover if the findings in …

Getting A Top Management Consulting Job From Usc: The Definitive Guide, Cameron Wall

Senior Theses

This thesis is meant to serve as an instructional guide on landing a job at an elite management consulting firm for students of the University of South Carolina. Management consulting is an attractive career path for many reasons, but it also is intense, has long hours, and is not the right career fit for everyone. The first section of this guide seeks to introduce the field, help students understand if the career might be right for them, and outline the steps they should take to make themselves competitive when they apply. In the second section, they will find the personal …

Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler

Senior Theses

This thesis takes an in depth look at the history and processes behind creating sample-based music. Sampling was popularized during the beginnings of hip-hop music and now a wide variety of genres use samples or techniques created by sample-based music. Early hip-hop beats took samples of drum breaks or a portion of a track from another artist or band. As hip-hop grew in the late 80s and early 90s, the use of samples became a question of intellectual property rights and if it was acceptable to sample someone’s copyrighted work. Lawsuits in the early 90’s helped to create new caselaw …

New Venture Modeling Strategies For Information Technology Business Startups, Jude Thomas

Walden Dissertations and Doctoral Studies

Information technology (IT) startup owners often lack new venture modeling strategies to sustain their businesses beyond 5 years. Information technology startup owners with backgrounds in software development, IT project management, and computer engineering need to know about the strategies discovered in the study to make operational, modeling, and project level decisions that ensure sustained organizational profitability. Grounded in Kim and Mauborgne's blue ocean theory, the purpose of this qualitative multiple case study was to explore new venture modeling strategies some information technology startup owners use to sustain their businesses beyond 5 years. Study participants comprised 3 IT startup business owners …

Maintaining Small Retail Business Profitability By Reducing Cyberattacks, Ira Johnson Phillips

Walden Dissertations and Doctoral Studies

Ineffective cybersecurity strategies can detrimentally impact business profits. Small business owners who face challenges in remaining profitable because of increased cyberattacks on their business are at risk of failure. Grounded in general systems theory, the purpose of this qualitative multiple case study was to explore strategies some small business owners in the retail industry used to reduce cyberattacks to remain profitable. The participants consisted of 5 small retail business owners in the central region of Alabama, who implemented successful strategies to reduce cyberattacks and maintain profitability. Based on the methodological triangulation of the data sources, and analyzing the data using …

Strategies For Business Management Innovations To Improve Competitiveness, Roger George Denousse

Walden Dissertations and Doctoral Studies

Some African business leaders were, in 2019, less competitive because they continue to use traditional business management practices and have failed to incorporate advanced technology. Taking advantage of new management strategies and innovative technology to increase their global competitiveness will benefit African businesses. The purpose of this multiple case study, grounded in Burns’ transformational leadership theory, was to explore strategies that business leaders in Seychelles have used to implement management innovations to improve competitiveness. The participants consisted of 5 business leaders from 5 large innovative business organizations operating successfully and based in Mahe, Seychelles. The data were collected through semistructured …

Lessons From Leaders: Mainstreaming Corporate Valuations Of Impacts And Dependencies On Nature, Carmen L. Thissen, Jakki J. Mohr

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Historically, business practices have negatively affected the natural environment. Many environmental problems originated from businesses’ view of nature as a source of cheap inputs. Moreover, businesses haven’t accounted for negative environmental impacts on “natural capital” (e.g. water, forests, pollination, etc.) from manufacturing, pollution, toxic waste, shipping, and transportation. Given that “you can’t manage what you don’t measure,” various organizations are developing models and metrics to quantify business impacts on natural capital, and leading businesses are forging ahead with financial valuations. For example, the Kering Group displays their natural capital valuations through an interactive “Environmental Profit and Loss” calculator, displaying global …