Business Commons^™

In Brownsville, A Struggle For Revitalization Without Displacement, Katherine Warren

Capstones

As many parts of Brooklyn buzz with a startling rate of economic resurgence, Brownsville seems like a neighborhood left behind.

Struggling with poverty, poor health statistics, unemployment and high crime rates, and with the highest concentration of public housing in the city, it has not seen the same commercial and real estate revival as Williamsburg, Bushwick, Crown Heights and other areas of Brooklyn.

“In Brownsville, which has had challenges battling negative perceptions of this community, most of the residents are lower income and investors in the past have deemed this community as not being as good as an investment as …

The Impact Of Lean Startup Theory Upon Local Business Entrepreneurs, Gary Boyd

Theses & Dissertations

Research Focus. The purpose of this study was to examine the extent to which the entrepreneurs in South Texas are aware of the Lean Startup Methodology, and have utilized its principles in their business startup decisions. If so, how have these Lean Methods impacted their ongoing operational management? Additionally, this study ascertains the degree of satisfaction these entrepreneurs have with their startup processes. Finally, this study determines whether selected entrepreneurs would recommend a Lean Startup approach to other entrepreneurs. The research focused only upon selected business entities formed since 2000.

Research Methods. This study utilized a survey methodology. In particular, …

The Impact Of Culture On Hispanic Entrepreneurs As Mediated By Motivation, Challenge, And Success, Valerie V. Ballesteros

Theses & Dissertations

In the modern economic environment, demographic shifts in U.S. population resulting from changing immigration, changing economic policies and environments, and growing socioeconomic disparity, scholarly research examining the business behavior of specific groups and the impact of behavior on the broader marketplace is valuable and necessary. Hispanic entrepreneurs, when compared to both minority and non-minority business-owners, started and flourished in successful business ownership at a greater growth rate than any other group (Davila, Mora, & Zeitlin, 2014). Since the beginning of the 21st century, Hispanic entrepreneurs have become a measurable economic force. The cultural experience of the Hispanic entrepreneur is important …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar

Senior Honors Projects, 2010-2019

The documentation of a college-level student starting her first company in the alcoholic beverage industry. Allison Zeppuhar created a low calorie alcoholic beverage brand called Zeppy during her junior and senior year of college at James Madison University. This documentation includes an executive summary, a reflection of her findings, her timeline, an entity-relationship diagram, To Be Manufacturing and Customer Order process maps, and a progress journal.

Valuation And Value Drivers For Us Based Airlines, An Analysis Of An Industry, Ryan Caveney

Chancellor’s Honors Program Projects

No abstract provided.

The Business Grind: Business Plan, William Gass

Chancellor’s Honors Program Projects

No abstract provided.

Putting The Honey On The Table: A Business Plan To Create A Successful Part-Time Beekeeping Operation, Samuel L. Goll

Agricultural Economics and Agribusiness Undergraduate Honors Theses

The objective of this thesis was to use a survey targeted at different niche markets to gain insights about different honey bee products and thereby to provide information for their economic feasibility when produced on a small, local scale for retailers that support such producers and cater to such consumer demand. Since cost of production information about operating an apiary is widely available, the focus of this work was on gaining marketing knowledge. One of the aspects of the survey was to develop a better sense of what potential resellers of honey bee products considered locally-produced. Another objective was to …

Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb

Honors College Theses

The purpose of this report is to understand what makes a successful female leader. Since there are so few women in executive level positions, especially chief executive officer positions, I became interested in analyzing how successful leaders act in contrast with how unsuccessful leaders act. To analyze, I will focus on the leadership of two prominent businesswomen, one who has been successful in their tenure, and one who has been unsuccessful. Mary Barra, CEO of General Motors, Inc. has been successful throughout her tenure, while Marissa Mayer, CEO of Yahoo has been unsuccessful in turning the company around. I will …

Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell

Honors Projects

This program was developed to send students to local corporations to attain a better understanding of a business professional environment and the Supply Chain Management departments at those companies. Students were sent to Therma Tru Doors, in Maumee, Ohio to be "interns for a day". They received the chance to shadow employees in all aspects of the Supply Chain field and learn about what their day to day job responsibilities entail. There are many benefits to this externship program for both the students and Therma Tru. Students gain valuable experience and knowledge while Therma Tru gains access to some of …

An Exploration Of Recording And The Music Business, Erika Nalow

Honors Projects

A creative project focused on the ability of an independent musical artist to compose, arrange, record, produce, mix, master, market, and promote their own musical composition.

The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson

Selected Honors Theses

The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …

Investors' Reaction To The Passing Of The Indian Companies Act, 2013, Melisa Ann Ruhupatty

Honors Theses

This research seeks to determine whether mandated corporate social responsibilty (CSR) is value relevant to investors, specifically investors of Indian companies affected by the Companies Act, 2013 which requires companies meeting specific financial criteria to spend 2% of their three-year average net profits towards social initiatives. Recommended social initiatives include the development and implementation of environmentally sustainable businesss practices. Using the event study methodology, this study compares the cumulative abnormal returns (CAR) of companies recognized as CSR-active on the Bombay Stock Exccange (BSE) with those not recognized as CSR-active. Recognized CSR-active companies were determined through the use of the BSE …

Empowering Women For Economic Growth: A Measurement Of Social And Demographic Impacts On Afghan Women In Business, Tracy Taylor

MPA/MPP/MPFM Capstone Projects

Non-governmental organizations working in conflict-prone, resource-deprived developing countries face a very unique set of challenges. Like with other non-profits, program dollars and other resources must be allocated carefully and thoughtfully so the maximum output is achieved with the inputs allotted. Unlike other non-profits, however, the political, social, and economic environment is constantly changing in developing countries like Afghanistan. Basic human needs are not being met, leaving the path to NGO program success fraught with seemingly impossible challenges. This is the case for Peace Through Business, a training and development program serving women entrepreneurs in Kabul, Afghanistan.

Peace Through Business seeks …

Pancho's Racket And The Long Road To Professional Tennis, Gregory I. Ruth

Dissertations

Historians have written little on sports in the United States compared to other topics. They have had even less to say about tennis than other popular sports in large part because the original research necessary to complete a full treatment of the history of the game appeared too daunting to undertake. By contrast, this study has made use of over a dozen arcHIVal collections around the country, many of which researchers have never used before, to tell the story of how tennis went from an amateur sport closely guarded by economic elitists and cultural purists to a professional sport thoroughly …

Marketing Strategies To Enhance Profitability Among International Oil And Gas Service Companies, Hesameddin Zafari

Walden Dissertations and Doctoral Studies

A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 …

Sustainability Strategies For Small Business Restaurant Owners, Alisa Williams

Walden Dissertations and Doctoral Studies

Half of new businesses in the United States cease to exist after the first 5 years of operations, and the failure rate continues to increase after the first 10 years. The study was grounded on von Bertalanffy's systems theory to explore business strategies that small business restaurant owners use to sustain their business beyond 5 years. Data were collected by engaging 3 small restaurant business owners in the Little Rock, Arkansas metropolis who sustained their business beyond 5 years. Information obtained from face-to-face interviews and data mining organizational document were analyzed with the support of qualitative software to generate themes. …

Communication Strategies Used During Organizational Change In A Health Care Organization, Amber Rose Smith

Walden Dissertations and Doctoral Studies

More than 4.9 million businesses exist in the United States, and leaders within these businesses have to acclimate to change. Clear and effective communication is vital to the success of an organization. According to scholars and health care leaders focusing on strategies to communicate change during organizational change is a critical aspect of sustainability and profitability. The conceptual framework of this study was communication theory. The purpose of this single case study was to explore successful strategies that some health care leaders used to communicate during organizational change in a health care organization in El Paso, Texas. The data collection …

Death Spiral Convertible Bonds, Austin Dwyer

Senior Honors Theses and Projects

Death spiral convertibles, are a type of loan lenders give to a firm in exchange for a right to convert into equity at below market prices. This differs from traditional convertibles because there is no fixed conversion price. Instead, the price can be reset lower if the firm's stock price falls below the conversion price at the time of issuance. As the process repeats itself the stock's price spirals downwards. This process benefits the bondholders at the cost of the shareholders. Based on a hand collected sample of 23 companies issuing a total of I 97 floating price convertibles, the …

Canton Gymnastics Academy, Melani Kieling

Senior Honors Theses and Projects

Canton Gymnastics Academy (CGA) will offer many different programs for athletes looking to enter a cheerleading or gymnastics program. The focus will be on providing professional, knowledgeable advice and training to all athletes who enter the doors. As with any sport, CGA will ensure that athletes know correct techniques to execute skills they are learning. This will help ensure that they suffer less bodily injuries throughout their career and they'll have less issues as adults. CGA will be registered as a Limited Liability Company (LLC) with the state of Michigan.

Specifically, CGA will provide two program areas, each with different …

The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones

Williams Honors College, Honors Research Projects

The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …