Business Commons^™

Cultural Anthropological Research In The Business Environment, Caitlin Farmer

Chancellor’s Honors Program Projects

No abstract provided.

An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter

Chancellor’s Honors Program Projects

No abstract provided.

An Investigation Of Employee Engagement And Business Outcomes At An Engineering Services Firm, Preetinder Singh Gill

Master's Theses and Doctoral Dissertations

This research study investigated the constructs and dimensions of employee engagement and their relationship with business outcome data from 2009 to 2011 at a mid-sized engineering services firm and two of its business units. Employee engagement ratios, as defined by Crabtree (2004), for all entities studied were below that associated with world-class organizations. Survey items related to salary and compensation received low scores from both engaged and disengaged employees. Kruskal-Wallis’s median comparison tests revealed that many survey items varied over the period of three years for each entity studied. A factor analysis of companywide survey data yielded 5 dimensions of …

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …

Employee Compliance With Information Systems Security Policy In Retail Industry. Case: Store Level Employees, Bertrand Muhire

Honors Thesis Program in the College of Management

In this digital era, information has become a very important component to any type of organizations. For some, it is not only an important component of daily routine operations but also required for competitive advantage. From big corporations to small businesses, non-profit organizations and governments, organizations need to safeguard and secure their information by implementing information security policies and make sure that all employees comply with such policies.

Since information is growing faster than in the previous decades, there is a need to safeguard and manage that information efficiently and effectively in order to make it useful. One of the …

The Impact Of The Patient Protection And Affordable Care Act On Middle-Sized Businesses, Charles R. Edwards

Chancellor’s Honors Program Projects

No abstract provided.

Microbrewing In The Us: An Overview Of The Microbrewery Industry And A Business Plan For Future Success, Kevin Lapoint

Honors Theses and Capstones

This thesis takes a look at the history of craft brewing, the current trends, and where the industry is going. It takes a look at a number of different business models in the market and analyzes their respective advantages and challenges. After viewing these models and trends it takes a look at what would be needed for a successful microbrewery to start in seacoast New Hampshire.

Arguments For A Living Wage In The United States: Prospects For Persuasion And Expansion, Corinne Bazzinotti

Honors Thesis Program in the College of Management

This thesis explores the living wage, and in particular the varied arguments that support the adoption and spread of the living wage. A “living wage” is a decent wage. “It affords the earner and her or his family the most basic costs of living without need for government support or poverty programs,” and takes into account a, “complete consideration of the cost of living.” The topic is timely, as the economy in the United States remains in decline, and now more than ever the American workforce is struggling to stay afloat, along with businesses across the country.

I want to …

Battle For Control: How Venture Capitalists Affect The Development Of Businesses, Jeffery Neil Wacaster

Honors Theses

In my new podcast series, I interview business leaders to determine the affect of venture capital on the entrepreneur. First, I interview a serial startup entrepreneur to find out the true nature of venture capital, how to go about getting it, and how it affects the creative process. Next, I interview a blogger who thinks that venture capital can be very detrimental to business startups, and get his perspective on related issues.

The interviewees:

1. Michah Baldiwn a) current CEO of Grahic.ly b) He and his team have raised over $350 million dollars of startup money

2. Peter Ireland a) …