Business Commons^™

Creating Jo, Jenna Olson

Undergraduate Honors Capstone Projects

With the rise of technology, physical invitations have largely been replaced by digital invitations and e-cards. This change in invitation culture has led to less time and energy being spent on celebrating important life events. I created JO to help individuals elevate the important moments in their lives through intentional communication and beautiful designs. JO products seek to display effective, aesthetically pleasing, and meaningful messaging. This project documents my business, JO, through a written business plan and website.

A business plan aims to demonstrate a well-developed idea to gain support and investment. My business plan includes an executive summary, company …

Entrepreneurship: The Why And How Of Starting Your Own Business, Braiden Coleman

Undergraduate Honors Capstone Projects

What resources are available to the new entrepreneur? How do I know if my business idea is a good idea? What are the tax advantages of starting your own business? My research answers each of these questions in addition to many other questions the new entrepreneur might have. Part of my research insights were gained by experiential learning: I took a business idea of my own and took it through several key processes such as business idea generation, business model creation, market research, and advertising. I sought to learn more about the resources available to the new entrepreneur. In addition …

Bringing The Best Of Business To School Administration, Michael Antony De Filippis

Undergraduate Honors Capstone Projects

The disciplines of business and school administration are recognized as distinct and separate in purpose, product, and operation. While fundamental differences do exist between the two, school administrators have a need for application of business principles in order to manage an educational institution. Schools are, at their foundation, organizations relying on effective management, budgeting, public relations, value creation, etc. Despite this need, school administrators often come from backgrounds in teaching rather than management.

Research was conducted from secondary sources and personal interviews with teachers, university professors, and school administrators to examine the similarities between administration in business and schools. The …

The Banco Itau Business Communications Course, Cohen Summers

Undergraduate Honors Capstone Projects

In the ever changing business world, establishing a competitive advantage is essential in order to build and sustain the viability of a company. The global investment industry has developed dramatically over the past 20 years generating new opportunities for investors worldwide. One example is exhibited by the increasing global demand for Brazil securities ds well as others in various emerging markets. With this increasing demand by foreign investors in the Brazilian markets, firms are constantly attempting to identify the best, most efficient, cost-effective products and services. Because a majority of the products are relatively the same across the industry, companies …

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

Business Valuation Of Pass Through Entities, Mark Brough

Undergraduate Honors Capstone Projects

The majority in the business valuation profession believe that the proper way to value a "pass through" entity is to tax affect the earnings. This may be the traditional understanding, but recent court cases such as Estate of Walter L. Gross suggest that tax affecting may not be valid. The focus of this paper is to analyze the arguments presented by valuation experts in the Tax Court for and against tax affecting the earnings of a pass through entities.

Meanings Transferred Through The Consumption Of Jewelry In Romania, Meagan Call

Undergraduate Honors Capstone Projects

In the past decade, there has been a vast expansion and globalization of markets. This "globalization demands that consumer researchers have experience and knowledge about individual countries and international conditions" (Arnould et al, 2002). The globalization of consumer research "demands that...researchers have experience and knowledge about individual countries and international conditions...meaningful synthesis and comparison demands not just proficiency in statistical methods and languages but insights into cultural differences" (Arnould et al, 2002). What is important for marketers to understand is the relationship between culture and product meanings. One important area of meanings involves personal meanings such as those high involvement …

Valuing Diversity In Business, Kimberly Nalder

Undergraduate Honors Capstone Projects

The purpose of this project was to create, plan, and implement an original instructional module on the topic of valuing diversity in business. My areas of emphasis were gender, sex role issues, and communication.

My responsibilities included: coordination with the instructor in all stages of planning and implementation; researching appropriate learning models for such a course; identifying topics of greatest significance within diversity; preparing and presenting one complete day of instruction; adapting cases and worksheets for both the course introduction and the gender issues/ communication sections; conducting personal interviews with appropriate resource individuals; creating an original group project; arranging for …