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Full-Text Articles in Business
Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek
Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek
Selected Honors Theses
This thesis dives into the importance of social media marketing within a business. It starts off with a literature review that explains how much people use social media, how businesses have begun to recognize this trend, and how to turn this trend into a successful marketing strategy. This strategy can be demonstrated through online ads, influencer marketing, and a strong social media presence. The thesis will identify and examine all of these methods. The second part of this thesis is based on an online survey provided to the general public (over 18) in order to discover if the findings in …
Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck
Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck
Selected Honors Theses
This study attempts to determine if college students with sensation seeking tendencies are more likely to have entrepreneurial tendencies due to the risk involved in both entrepreneurship and thrill seeking activates. This study used a combination of the Sensation Seeking Scale and the Attitudes Towards Enterprise test to determine the correlation between physical risk taken in hobbies and taking risk in business. An online survey was sent to 350 business students at a university in Central Florida and 62 valid surveys were received and analyzed. Through calculating the correlation coefficient, coefficient of determination, and t-tests, the author deducted that an …
The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson
The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson
Selected Honors Theses
The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …
Effectiveness Of Peer-Facilitated Workshops On Student Performance In Introductory Financial Accounting, Katherine A. (Childs) Bigelow
Effectiveness Of Peer-Facilitated Workshops On Student Performance In Introductory Financial Accounting, Katherine A. (Childs) Bigelow
Selected Honors Theses
There has been a need for reform in accounting education at universities so that students can better understand the accounting material and also perform better in the workplace. Prior research has been conducted on the effectiveness on student performance for methods that move away from the traditional classroom format. While these methods include laboratories, cooperative learning, and online learning modules, no research has been done to assess the effectiveness of peer-facilitated workshops on accounting students’ performance. This thesis assesses the effectiveness of peer-facilitated workshops that focus on the accounting equation on student performance in a Principles of Financial Accounting course. …