Business Commons^™

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield

Honors Theses

The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

A Study Of The Product Development Process For The Transparent Kitchen Knife Block, Benjamin Payne

Honors Theses

The purpose of this document is to summarize the research and planning, design, market evaluation, cost analysis, and production process for a kitchen knife block. The team began by researching multiple knife block designs and evaluating what strengths and weaknesses existed with the basic models that are currently offered in different marketplaces. After collecting data on material costs and discussing different design features, the team created a survey in order to gauge consumer preferences and gain a better understanding as to what features and price point the average customer would consider purchasing. The resulting information was used to create an …

Business And Plurilingualism: The Advantage Of A Foreign Language, Anabelis E. Martinez

Honors Theses

Nowadays, global economy has implications that suggest the need for an adaptation to operate efficiently in this new environment. Is bilingualism a skill that professionals should be acquiring? To investigate this aspect, I am researching how many online job postings come out over the course of a week asking for language proficiency across three different business specialties (Accounting, Management and Marketing). My project will answer the following questions: How often do job openings require bilingualism within the sample? Which states have a higher demand for bilingual candidates? And which languages are the most sought after?

Investors' Reaction To The Passing Of The Indian Companies Act, 2013, Melisa Ann Ruhupatty

Honors Theses

This research seeks to determine whether mandated corporate social responsibilty (CSR) is value relevant to investors, specifically investors of Indian companies affected by the Companies Act, 2013 which requires companies meeting specific financial criteria to spend 2% of their three-year average net profits towards social initiatives. Recommended social initiatives include the development and implementation of environmentally sustainable businesss practices. Using the event study methodology, this study compares the cumulative abnormal returns (CAR) of companies recognized as CSR-active on the Bombay Stock Exccange (BSE) with those not recognized as CSR-active. Recognized CSR-active companies were determined through the use of the BSE …

Battle For Control: How Venture Capitalists Affect The Development Of Businesses, Jeffery Neil Wacaster

Honors Theses

In my new podcast series, I interview business leaders to determine the affect of venture capital on the entrepreneur. First, I interview a serial startup entrepreneur to find out the true nature of venture capital, how to go about getting it, and how it affects the creative process. Next, I interview a blogger who thinks that venture capital can be very detrimental to business startups, and get his perspective on related issues.

The interviewees:

1. Michah Baldiwn a) current CEO of Grahic.ly b) He and his team have raised over $350 million dollars of startup money

2. Peter Ireland a) …

Communityspot, Daniel Graham, Ryne Dubach, Chris Norcross

Honors Theses

Communityspot.com does for the community what Facebook does for the individual. Our website allows cities to develop a profile for their community in a standard format, presenting information about businesses, classifieds, attractions, local news, public services, and events. In addition to the basic information, our site also allows the members of that community to contribute personal comments and photos, giving a very real representation of what community is like in that city. The best part about this is our site is completely free, since our profit is made in advertising.