Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 4 of 4
Full-Text Articles in Business
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Honors College Theses
The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.
Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis
Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis
Honors College Theses
This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.
Equifax: Anatomy Of A Security Breach, Ashton Glenn
Equifax: Anatomy Of A Security Breach, Ashton Glenn
Honors College Theses
The infamous 2017 Equifax breach not only compromised millions of citizens’ data, but the breach also left Equifax vulnerable to lawsuits that claim the company acted negligently. This thesis analyzes the events and facts behind the incident to determine the probable outcome of the main case against Equifax. A claim of a breach can come from either Equifax’s data protection or breach response. This thesis concludes the results of the case depends on the final court to determine if Equifax acted negligently with its data protection. If the case ends in the Eleventh District Court of Appeals, the court will …
Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb
Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb
Honors College Theses
The purpose of this report is to understand what makes a successful female leader. Since there are so few women in executive level positions, especially chief executive officer positions, I became interested in analyzing how successful leaders act in contrast with how unsuccessful leaders act. To analyze, I will focus on the leadership of two prominent businesswomen, one who has been successful in their tenure, and one who has been unsuccessful. Mary Barra, CEO of General Motors, Inc. has been successful throughout her tenure, while Marissa Mayer, CEO of Yahoo has been unsuccessful in turning the company around. I will …