Business Commons^™

The Legal And Social Challenges Involved In The Expansion Of Multinational Operations: A Case Study Of Exxonmobil Indonesia, Shashaank Rajaraman

Senior Theses

Within this paper, I will analyze the legal and social relations between multinational corporations and their host countries. This analysis will be conducted through viewing the circumstances surrounding Doe v. ExxonMobil within the District of Columbia Circuit Court, in which ExxonMobil has engaged in litigation regarding their human rights record within the country of Indonesia. Through secondary research conducted both within business and legal journals, information about the practices of ExxonMobil can be examined and utilized to make general conclusions upon the corporate diplomacy practiced by multinational corporations.

Monopolies, Monopsonies, And Everything In-Between: The Gradual Unwinding Of Nearly A Century Of Antitrust Activity, Chase Faulkner

Senior Theses

Changes in the interpretation of antitrust law since the Reagan administration have created a simultaneous increase in mergers/acquisitions and a decrease in antitrust action. This trend started with Ronald Reagan in an effort to bolster a stagnant United States economy, yet in spite of the revolution the global economy has undergone in the last few decades, this trend is still perpetuated today. While this has helped the United States economy abroad, it has come at a cost domestically. A number of industries have become dominated by a single firm (or a group) through a variety of anticompetitive practices, and their …

Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …

Business Responses To A Pandemic In A Global Economy: Case Studies Detailing The Impact Of Covid-19 On Medical Supply Chains, Lowell Hundley Coleman

Senior Theses

This paper details the best practices of three multinational medical supply companies in their efforts to overcome supply chain disruptions stemming from the coronavirus pandemic. Through a series of case studies on the supply chain responses of 3M, Becton Dickinson, and Honeywell between January and December of 2020, this paper highlights the strengths and weaknesses of their respective supply chains, company cultures, and mitigation strategies and provides useful insight into what actions medical supply companies will need to make going forward to prevent and reduce supply chain disruptions amidst future global pandemics.

The Dominance Of Masculinity: How The Expectation Of Stereotypical Gender Role Performance Undermines The Productivity Of Gay Men Working In Public Accounting Firms, Joshua Leinheiser

Senior Theses

Discrimination against LGBTQ employees in business settings has been shown to be a problem and negatively affects these employees’ productivity and well-being. In particular, discrimination against gay and other queer men often stems from the view that homosexuality is emasculating and conflicts with traditional expectations of male gender performance. This is seen as undesirable in business since traditional masculinity is seen as useful due to its association with competitiveness and control.

The purpose of this study is to determine whether this paradigm extends to the workplaces of public accounting firms. A survey containing questions about gender, sexuality, gender expression, experiences …

Getting A Top Management Consulting Job From Usc: The Definitive Guide, Cameron Wall

Senior Theses

This thesis is meant to serve as an instructional guide on landing a job at an elite management consulting firm for students of the University of South Carolina. Management consulting is an attractive career path for many reasons, but it also is intense, has long hours, and is not the right career fit for everyone. The first section of this guide seeks to introduce the field, help students understand if the career might be right for them, and outline the steps they should take to make themselves competitive when they apply. In the second section, they will find the personal …

Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler

Senior Theses

This thesis takes an in depth look at the history and processes behind creating sample-based music. Sampling was popularized during the beginnings of hip-hop music and now a wide variety of genres use samples or techniques created by sample-based music. Early hip-hop beats took samples of drum breaks or a portion of a track from another artist or band. As hip-hop grew in the late 80s and early 90s, the use of samples became a question of intellectual property rights and if it was acceptable to sample someone’s copyrighted work. Lawsuits in the early 90’s helped to create new caselaw …

The Importance Of Twitter To Destination Marketing Organizations, Tatiana Allgeyer

Theses and Dissertations

Social media has experienced quick and expansive growth since its beginnings. While the initial users were individuals, social media has become a melting pot of businesses, brands, and celebrities all vying for engagement from followers in the hopes of increasing likes, engagement levels and sales.

Destination marketing organizations (DMO’s) have been slow to adopt social media platforms and integrate them into their marketing strategies. The goal of this study is to analyze what kinds of social media content produces the highest levels of engagement in order to make specific social media strategy recommendations to the Columbia DMO, Experience Columbia. An …

The Impact Of Cmo Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries, Tracey A. Swartz

Theses and Dissertations

This paper investigates the relationship between CMO tenure and firm risk as measured by cost of capital. The author develops a conceptual model linking the direct impact of CMO tenure on the firm’s cost of capital and indirect impact through brand equity. The hypotheses are tested using data on 125 public US-based firms between 2004 and 2013. The findings suggest that longer CMO tenure results in higher brand equity. Further, longer CMO tenure reduces cost of capital through its impact on brand equity. The author also finds that the impact of CMO tenure on brand equity is strengthened when the …