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Full-Text Articles in Business

Economic And Strategic Analysis Of Minority Entrepreneurs In Omaha, Nebraska, Lizbeth Perez Hernandez May 2021

Economic And Strategic Analysis Of Minority Entrepreneurs In Omaha, Nebraska, Lizbeth Perez Hernandez

Theses/Capstones/Creative Projects

Few resources of published studies exist identifying the needs or motivational factors that would assist minority business owners (MBOs) in Omaha, NE wishing to open a new business venture. Although MBOs have accounted for significant growth in the United States, there is not a lot of information available about how they access capital and resources to launch and grow their businesses. Findings show that MBOs continue to experience high barriers trying to find basic resources. There is evidence that proves the persistence of low minority business ownership rates and the survival of existing minority businesses is affected by social norms, …


Revitalizing The Street Of Dreams: A North 24th Street Case Study, Tiffany Hunter May 2019

Revitalizing The Street Of Dreams: A North 24th Street Case Study, Tiffany Hunter

Theses/Capstones/Creative Projects

The purpose of this study is to analyze the North 24th Street corridor in Omaha, Nebraska, to highlight the benefits of investing in commercial real estate development, propose tools for financing new development or redevelopment projects, and to suggest methods of building a coherent development plan to avoid gentrification. Commercial development provides the following: quality business space, accessible jobs for an underemployed populace, additional tax revenue, and a reduction in community detriments such as crime, empty lots, and low property values. The North 24th Street corridor has economic potential, as it is less than one mile from downtown …


Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs May 2018

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …


Micron: Changes For Continued Success, Rachel Rice May 2018

Micron: Changes For Continued Success, Rachel Rice

Theses/Capstones/Creative Projects

Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …