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Full-Text Articles in Business
Corporate Social Responsibility: Is What’S Good For Society Also Good For Business?, Nicole Elizabeth Gillette
Corporate Social Responsibility: Is What’S Good For Society Also Good For Business?, Nicole Elizabeth Gillette
Business/Business Administration
The objective of this study was to determine whether a company engaged in Corporate Social Responsibility (CSR) activities would experience a financial reward or penalty for the strategy. It is imperative that corporations act as partners in the attempt to improve conditions of society and the environment in which we all live. Two competing corporations were selected; one, which has employed green strategies whereas the other appears less, committed. The two firms were analyzed and compared and contrasted to assess the financial implications. It was discovered that green oriented company has a growing return on equity and also return on …
Going Green In The Coffee Business: A Stock Market Perspective, Jeffrey Spiletic
Going Green In The Coffee Business: A Stock Market Perspective, Jeffrey Spiletic
Accounting
Concern for the environment has been freely expressed by many individuals across the globe. Research has shown that customers, employees, and stockholders are more trustworthy of a company that practices socially responsible behavior. This paper will examine whether investors will prefer to invest in a company that has committed itself to reducing its environment footprint over a company that has done little or nothing to reduce its environmental impact. This will be done by comparing and contrasting the beta coefficients, share price movement, and the price to earnings ratio of two companies that differ in their attitude towards the environment. …