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Full-Text Articles in Business

Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski Jan 2021

Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski

Williams Honors College, Honors Research Projects

Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.


Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed Jan 2021

Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed

Williams Honors College, Honors Research Projects

In light of everything going on in the world today, Goodyear has started to question the next steps of their company. One of their biggest concerns is that since people are not driving as much, they will not be putting as much wear on their tires, meaning the tires they currently have on their vehicles will last longer and will not have the need to purchase new tires as frequently. Goodyear has asked us to look into what their company should do with all of the factors affecting their company. Should they pivot their focus to a different industry to …


Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield Jan 2019

Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield

Williams Honors College, Honors Research Projects

The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.


Your Business Needs To Invest In Artificial Intelligence, Jacob Jones Jan 2018

Your Business Needs To Invest In Artificial Intelligence, Jacob Jones

Williams Honors College, Honors Research Projects

Artificial intelligence (AI) is defined as “machines that respond to stimulation consistent with traditional responses from humans, given the human capacity for contemplation, judgment, and intention” by Brookings Institute. According to Amazon, AI is “the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition”. AI has the ability to transform business as there are many applications of AI technology available today that could improve the operations and financials of a business. AI has turned capabilities that previously were only thought about as futuristic into a reality which …


The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones Jan 2017

The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones

Williams Honors College, Honors Research Projects

The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …