Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Moosejaw Market Expansion Into France, Rachel Renou
Moosejaw Market Expansion Into France, Rachel Renou
Honors Projects
This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …
How To Conduct Business In Latin America: A Business Student's Guide To International Success, Michelle Hicks
How To Conduct Business In Latin America: A Business Student's Guide To International Success, Michelle Hicks
Honors Projects
This project is a combination of studies in the fields of Spanish and International Business. The project is aimed at a specific target audience, the members of the Global Management and Leadership Society at Bowling Green State University, which aims to help prepare students for careers in International Business. The project focuses solely on Latin America which brings Spanish and International Business together. It is formatted to first delve into a brief history, then business etiquette and finally Spanish variations in the country being examined. This project may also be found electronically at https://blogs.bgsu.edu/latinamericabusiness/