Business Commons^™

Rethinking University Operations: Applying Circular Economy Concepts At The University Level, Victoria M. Clements

Chancellor’s Honors Program Projects

No abstract provided.

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Re-Imagining Business Enterprise As A Force For Social Good: Exploring Shared Values And The Future Of A Sustainable World, Regina Bernal

M.A. in Leadership Studies: Capstone Project Papers

The world is at a crossroads when it comes to understanding business models and their impact on the world and the environment. Business enterprise fuels the economy and plays a key role in society. However, business enterprise has also been in the spotlight recently due to the damages it has inflicted on society and the environment. We have finite resources on this earth and “business as usual” will no longer suffice for 21st century business models. Companies and leaders are called to re-imagine different business models that integrate a more holistic view of profit, humanity, and the potential for business …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

The Relationship Between Personality Traits And The Income Of Small Business Owners, Staci Lashawn Parker

Walden Dissertations and Doctoral Studies

Abstract

Researchers have found that the Big Five personality trait of conscientiousness correlated consistently with high performance across industries. However, previous research was limited to self-reported data collected based on the opinions of the participants and did not include the subtraits of conscientiousness (achievement and dependability). Previous studies also did not provide data specific to entrepreneurs operating as small business owners and did not compare them to their peers. Thus, the purpose of this quantitative, correlational study was to explore whether or not there was a relationship between the personality traits of achievement and dependability and the income of U.S. …