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Exploring Sustainable Capital Acquisition Strategies Of Small Businesses, Naieche Brooks Jan 2019

Exploring Sustainable Capital Acquisition Strategies Of Small Businesses, Naieche Brooks

Walden Dissertations and Doctoral Studies

Small business owners encounter various difficulties in funding businesses. The purpose of this single case study was to explore strategies that some small business owners used to acquire capital to sustain their businesses longer than the first 5 years of operation. The resource-based theory was the conceptual framework for this study. Data were collected from semistructured interviews with a sample of 3 owners of small businesses in a metropolitan area in the southeastern United States and review of company profit statements. Five themes emerged from data triangulation and analyses: start-up capital access, private lender networking, motivation, self-realization, and external perceptions. …


Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi Mar 2018

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …


Small Business Owners' Search For Profitability Under The Affordable Care Act, Alton Simpson Jan 2018

Small Business Owners' Search For Profitability Under The Affordable Care Act, Alton Simpson

Walden Dissertations and Doctoral Studies

Health care costs for small businesses have been rising annually for the past few decades. Congress voted to pass the Affordable Care Act (ACA) to lower the cost of health care in 2010. The purpose of this phenomenological study was to explore small business owners' experiences in implementing ACA requirements and how the ACA affects small businesses as their owners work to make these organizations profitable. Complex adaptive systems theory formed the conceptual framework for this study Data were gathered during face-to-face and telephone interviews with a sample of 20 small business owners in the Philadelphia region. The research questions …


Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius Jan 2018

Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius

Walden Dissertations and Doctoral Studies

The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …


Leadership Styles Manufacturing Business Managers Use To Reduce Workplace Injuries, Joe Sparks Jan 2018

Leadership Styles Manufacturing Business Managers Use To Reduce Workplace Injuries, Joe Sparks

Walden Dissertations and Doctoral Studies

The cost of workplace injuries is a major concern for business managers. Business managers in the production, transportation, and material moving industries experience the highest injury rate with an annual average of 198.5 lost days away from work. The purpose of this single case study was to explore transformational leadership skills and strategies used by manufacturing business managers to reduce workplace injuries. The conceptual framework for this study was Bass and Burns's transformational leadership theory. Data collection included semistructured interviews to elicit narratives from 3 managers from a metal manufacturing company located in the southeastern United States about the leadership …


Transformational Leadership Principles Within Small Businesses, Tiffany Suzanne Mckinnon-Russell Jan 2015

Transformational Leadership Principles Within Small Businesses, Tiffany Suzanne Mckinnon-Russell

Walden Dissertations and Doctoral Studies

Small businesses in the United States experience a high rate of failure. The purpose of this phenomenological study was to identify and explore consistent strategies small business owners in Harrisburg, Pennsylvania used to lead successful companies. Transformational leadership theory formed the conceptual framework for this study. A mixed purposive sample of 20 small business owners participated in semistructured face- to-face and telephone interviews. Each of the participants possessed a minimum of 3 years of successful business operation and employed fewer than 500 individuals. Using Moustakas' modified van Kaam analyses, 6 main themes emerged: characteristics and experiences, leadership behaviors, managing operations, …


Success Factors For Women Of Color Information Technology Leaders In Corporate America, Annette Skervin Jan 2015

Success Factors For Women Of Color Information Technology Leaders In Corporate America, Annette Skervin

Walden Dissertations and Doctoral Studies

The 2013 United States Census data documents the significant underrepresentation of women of color in the information technology (IT) field. Women of color (Black, Hispanic, Asian or self-classified as non-White) represent an untapped resource in an industry with a low unemployment rate, high starting salaries, and a projected 18% growth rate by the year 2022. Prior researchers have studied White women in IT and have not provided a voice to women of color leaders. The specific problem addressed was the under-representation of women of color IT leaders in corporate America. The purpose of this phenomenological study was to investigate the …


When Does Six Sigma Reduce Defects And Increase Efficiencies?, Richard Jay Sands Jan 2015

When Does Six Sigma Reduce Defects And Increase Efficiencies?, Richard Jay Sands

Walden Dissertations and Doctoral Studies

A field research-based statistical study was used to investigate successes and failures of Six Sigma methodologies based projects. Six Sigma methodologies require that projects be designed, planned, and implemented using techniques specifically designed to achieve desired benefits that are based on the method's key drivers for project success. This study addressed an identified gap in the literature that Six Sigma projects do not fail because of Six Sigma methodologies, but that the projects can fail because of deficient support processes. Six Sigma projects that do not achieve the desired benefits are often labeled as "fads". Research questions related to management …


Social Disorder And Level Of Engagement Of Small Business Owners In The Virgin Islands, Saul Santiago Jan 2015

Social Disorder And Level Of Engagement Of Small Business Owners In The Virgin Islands, Saul Santiago

Walden Dissertations and Doctoral Studies

The U.S. Virgin Islands is experiencing an economic recession, manifested through social disorders such as abandoned and vandalized houses. Research points to social disorders and lack of community engagement as key factors inhibiting community development efforts. In order to strengthen these struggling communities, research has highlighted the need for public-private partnerships. Guided by Ajzen's theory of planned behavior, which posits that attitudes can predict behaviors, this study examined the relationship between social disorder and engagement of small business owners in community development. Small business owners in the U.S. Virgin Islands received an Internet or paper survey; a total of 79 …