Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication Year
- Publication
- File Type
Articles 1 - 14 of 14
Full-Text Articles in Business
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
Chancellor’s Honors Program Projects
No abstract provided.
Welcome Guide: Onboarding Guidebook For Hannah Michelle Photography, Hannah Lozano
Welcome Guide: Onboarding Guidebook For Hannah Michelle Photography, Hannah Lozano
Master of Arts in Professional Writing Capstones
Hannah Michelle Photography is a small photography brand owned by Hannah Lozano. This document serves as a capstone project for Hannah Lozano. She has created a comprehensive onboarding document for future employees of Hannah Michelle Photography.
Navigating Chinese Culture And Politics: The Destinies Of Companies In China, Vicki Chen
Navigating Chinese Culture And Politics: The Destinies Of Companies In China, Vicki Chen
Master's Projects and Capstones
It is generally accepted that the colossal Chinese market offers great opportunities for dynamic entrepreneurial businesses, as well as individuals, but it also means that there are more potential obstacles to be aware of and to overcome than in smaller countries. This study will show how successful businesses in the Chinese market are directly influenced by China’s unique culture, religious beliefs, codes of behavior and political policies. It will also show ignorance or unawareness of these influences can lead to a loss of business or even total failure.
Indeed, a lack of understanding of these influences has been the downfall …
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Honors Projects
I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.
Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins
Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins
Honors Undergraduate Theses
The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?
Younger generations are increasingly willing to switch to and, in some cases, pay more for products …
Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson
Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson
Agricultural Education and Communication
The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.
The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …
Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell
Implementation Of A Supply Chain Management "Intern For A Day" Program, Erin K. Mcconnell
Honors Projects
This program was developed to send students to local corporations to attain a better understanding of a business professional environment and the Supply Chain Management departments at those companies. Students were sent to Therma Tru Doors, in Maumee, Ohio to be "interns for a day". They received the chance to shadow employees in all aspects of the Supply Chain field and learn about what their day to day job responsibilities entail. There are many benefits to this externship program for both the students and Therma Tru. Students gain valuable experience and knowledge while Therma Tru gains access to some of …
College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams
College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams
Honors Projects
Dean’s Advisory Council on Diversity and Inclusion (DACODI) is compromised of students, faculty, and staff who work together to ensure that the College of Business Administration (CBA) at Bowling Green State University (BGSU) is using best practices for a culture of diversity and inclusion. DACODI creates and evaluates the CBA’s strategic goals and missions related to diversity and inclusion to achieve the best possible business outcomes for students, faculty, staff, and alumni of the CBA.
DACODI was inspired by research done by Catalyst on the better business outcomes produced by gender diverse businesses. To leverage the gender, ethnic, and age …
Clothing Company Differentiation Through Social Media, Joshua Birnbaum
Clothing Company Differentiation Through Social Media, Joshua Birnbaum
Graphic Communication
The purpose of this study was to analyze social media techniques utilized by some of the dominant clothing companies in the industry. This will provide a base of information to strategize a social media approach to increase followers for the Birds Apparel clothing company across multiple social media platforms.
This study investigated the impact social media marketing techniques had on consumer response, and their effectiveness in translating this into a paying customer. Collaborations with photographers, a revamped website, and giveaways were all used as methods to draw new followers. Results from data collected from surveys and on the Birds Apparel …
The Multilingual Reality In American Business, Zachary Z. Lim
The Multilingual Reality In American Business, Zachary Z. Lim
Chancellor’s Honors Program Projects
No abstract provided.
Framing Of Business In China: East Vs. West, Xueyi Li
Framing Of Business In China: East Vs. West, Xueyi Li
Electronic Theses and Dissertations
China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
Chancellor’s Honors Program Projects
No abstract provided.
The Banco Itau Business Communications Course, Cohen Summers
The Banco Itau Business Communications Course, Cohen Summers
Undergraduate Honors Capstone Projects
In the ever changing business world, establishing a competitive advantage is essential in order to build and sustain the viability of a company. The global investment industry has developed dramatically over the past 20 years generating new opportunities for investors worldwide. One example is exhibited by the increasing global demand for Brazil securities ds well as others in various emerging markets. With this increasing demand by foreign investors in the Brazilian markets, firms are constantly attempting to identify the best, most efficient, cost-effective products and services. Because a majority of the products are relatively the same across the industry, companies …
Ethics And Its Vital Role In Crisis Communication: A Research On How To Survive From A Crisis In Today's Challenging Business Environment, Ozden Erim
Seton Hall University Dissertations and Theses (ETDs)
No abstract provided.