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Association of Marketing Theory and Practice Proceedings 2013

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Full-Text Articles in Business

Online Learning: Best Practices And Online Technologies, Anita H. Whiting Jan 2013

Online Learning: Best Practices And Online Technologies, Anita H. Whiting

Association of Marketing Theory and Practice Proceedings 2013

This session seeks to provide a forum for discussing online technologies and best practices in online learning. Session seeks to provide an opportunity for faculty to discuss what strategies have worked well in their online classes and what obstacles they have encountered while teaching online. Session will also foster discussion about online technologies that faculty prefer to use and the benefits they gain from these technologies. Overall, session will help faculty learn more about how to be successful in the online classroom.


The Role Of Empathy In The Benefits Sought From Volunteering, David J. Burns Jan 2013

The Role Of Empathy In The Benefits Sought From Volunteering, David J. Burns

Association of Marketing Theory and Practice Proceedings 2013

Increasing needs for volunteers have led many nonprofit organizations to seek to understand the benefits sought by individuals from volunteering. This study examines empathy. Empathy is believed to be one of the causes of individuals engaging in helping or prosocial behavior, an activity which includes volunteering. What role does empathy play in the benefits sought by individuals from volunteering? The objective of this study is to examine this question. The relationship between empathy and benefits sought by collegiate business students from volunteering are explored. Individuals who possess relatively higher levels of empathy appear to be more likely to participate in …