Business Commons^™

문화예술상품 소비자의 가치인식이 추구혜택과 상품속성에 미치는 영향, Eun Joo Shin, Young Sun Rhee

Asia Marketing Journal

Today`s consumers perceive consumption as a representation of themselves. It is not simply an act that fulfills a consumer`s physical and practical needs. Even in terms of life quality, consumers increasingly want to achieve an emotional and sensible experience through consumption. Consumers now make decisions based on their need to express their position in relation to other people, pursue emotional satisfaction, and try to improve the quality of life. Culture-art products that meet such internal and external demands of consumers have made significant improvements in both quantity and quality, because of the social interest and policy support. The recognition of …