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Potential Benefits Of Extended Season Sales Through Direct Markets, Irvin Yeager
Potential Benefits Of Extended Season Sales Through Direct Markets, Irvin Yeager
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
This study examines fresh produce production sold through local farmers’ markets in the U.S. Rocky Mountain region to determine likelihood and benefits for extending production and marketing of fresh produce. Surveys were conducted with producers and farmers’ market managers to determine the likelihood of season extension, marketing realities, and potential products. Prices for eight commonly found produce items were collected at farmers’ markets in Utah and Colorado to model expected off-season pricing.
Surveys responses show producers have a short marketing season, limited acreage, and receive low revenues, but are experienced and have adopted some season extension techniques. High tunnels, one …