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Full-Text Articles in Business
Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran
Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran
Archived Theses and Dissertations
No abstract provided.
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
Theses Digitization Project
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.