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Full-Text Articles in Business
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
Theses and Dissertations - UTB/UTPA
Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …
Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Seton Hall University Dissertations and Theses (ETDs)
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