Business Commons^™

The Use Of Violence In Commercialism To Sell Electronic Entertainment, Music, Movies And Television Sitcoms: The Responsibility Of Marketing And Advertising, Chanda L. Riddick

Electronic Dissertations and Theses

As the entertainment world explodes with the products of new technology and innovation, the difference between reality and fiction often times results in a blur. Computer graphics and story lines all encompass a real-life quality being sold to millions of consumers each day. A billion-dollar industry has resulted from the progress made by technology in the film, music, television, and movie industry. With the steps taken to create such real-life hardship, massacre, and unrest the question is how much have the technology and availability of products containing violent material affected society? Does the responsibility to monitor these products rely on …

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …