Business Commons^™

Memes And Copyright: Article 13, Branding, And Digital Remix Culture, Yasemin Beykont

Theses and Dissertations

This study investigates the impact of the EU digital copyright directive, Article 13, on memes and internet culture. Due to their transformative nature, it is tricky to fit memes into a traditional copyright framework. Article 13’s filter algorithms will be coded to detect posts that make use of intellectual property, thereby complicating the use of copyrighted images drawn from film and television. This study includes a discourse analysis of news coverage of Article 13 to explore how various groups characterized the value of meme culture and the threats posed by the new directive. It also includes a textual analysis of …

Why Do People Give? Similarity Based Persuasion On Charitable Appeals And Self-Presentation On Social Media, Jihye Lee

Theses and Dissertations

Despite the sizable donations and the variety of views to research an individual's charitable motivations, the individual's charitable giving has remained somewhat stagnant. Ever since the economic crisis of 2008, contributions to charities have decreased. Therefore, garnering donations is a significant challenge for charitable organizations. Moreover, for individuals who have decided to make voluntary contributions, determining which of the over 800,000 nonprofit organizations to contribute to can be a challenging task, as well. The question of how nonprofit organizations should foster awareness and receive donations is of critical importance, yet the answer is not quite clear. In the current fierce …

Three Essays On Consumers' Activities In The Online Domain, Shaoqiong Zhao

Theses and Dissertations

Nowadays, with the explosive growth in the usage of the Internet, consumers are performing all kinds of activities over the Internet like searching or buying. We want to study the different activities of consumers in the online domain.

In our daily lives, people are often making various kinds of product purchases. When making such purchases, a lot of factors can affect consumers' decisions. This includes the nature of the product category, and especially in the online domain, the nature of their search activities. In the first essay/chapter, we develop an econometric model to understand the relationships between different dimensions of …