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Full-Text Articles in Business
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
Theses and Dissertations - UTB/UTPA
Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …
R&D, Advertising And The Market Value Of Internet Firms, Damir Tokic
R&D, Advertising And The Market Value Of Internet Firms, Damir Tokic
Theses and Dissertations - UTB/UTPA
The purpose of this study is to explain the valuation of Internet firms during the valuation “bubble” period from 1996 to 2000. The theoretical foundation of the study is the investment opportunities approach to the valuation of growth shares. Consistent with predictions of the investment opportunities approach, the results show a positive and statistically significant relationship between the market value of Internet firms and investments in R&D and advertising in each year of the sample period. These findings strongly support the view that R&D and advertising are intangible assets. The investment opportunities approach also predicts a positive relationship between market …