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Full-Text Articles in Business
Essay 1: How We Feel: The Role Of Macro-Economic Sentiment In Advertising Spending-Sales Relationship; Essay 2: It Was The Best Of Times; It Was The Worst Of Times: The Effect Of Emotional Uncertainty And Arousal On Healthy Food Choices, Leila Khoshghadam
Theses and Dissertations in Business Administration
Essay 1: Controversies regarding the advertising spending-sales relationship have spawned many studies in marketing. Previous research on macroeconomic influencers of this relationship has focused mostly on objective macroeconomic indicators such as cyclical contraction and expansion. Extending these previous studies, the current research argues that sales response to advertising is also contingent upon the pervasive feelings present in the macroeconomic environment, above and beyond the influence from objective macroeconomic factors. Specifically, it argues that future outlook negativity and uncertainty in macroeconomic sentiment can affect the ad spending-sales relationship. Analyzing sales and advertising spending data for salty snacks in conjunction with macroeconomic …
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Journalism
The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …
Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch
Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch
Business and Economics Honors Papers
This 33 page thesis examines a proposal to increase sales at a gasoline service station.