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Full-Text Articles in Business
Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin
Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin
University of South Florida (USF) M3 Publishing
Although the use of e-cigarettes is new compared to conventional cigarettes, the rate of use is increasing rapidly. E-cigarettes, unlike traditional cigarettes, are not subject to marketing limits. The relationship between e-cigarette advertisement exposure and e-cigarette perception, susceptibility, and usage in a sample of highly educated adults is investigated in this research. A total of 482 fully completed questionnaires were obtained in an online survey, and 463 of the respondents were aware of e-cigarettes. The relationship between e-cigarette exposure, marketing, and current and ever usage, as well as perception and susceptibility to use e-cigarettes among never e-cigarette users, was investigated …
Family Influence, Advertising, And R&D: Implications For Firm Performance, Atanas N. Nikolov
Family Influence, Advertising, And R&D: Implications For Firm Performance, Atanas N. Nikolov
Journal of Global Business Insights
The literature on family firm performance has failed to conclusively link the impact of family influence on the financial market performance of public firms. The goal of this research is to address this gap by considering mechanisms through which founding family influence contributes to superior firm performance relative to non-family firms. This study links family influence in publicly-traded firms with firm performance in terms of both accounting (Return on Assets) and financial market (Buy-and-Hold-Abnormal-Returns) metrics. The findings support the argument that increased advertising and R&D focus in family influenced firms reflects a long-term oriented management strategy, consistent with decreased agency …